How to open your own chiropractic practice in Australia

Chiropractic care is an alternative to other treatments for patients with chronic pain. Chiropractors hold a chiropractor qualification that enables them to help patients with joint pain, which is often related to their spine and posture. Even in cases of severe pain or disfigurement due to poor posture, chiropractic care can help relieve patients’ discomfort in just a few sessions with the right treatment.

However, chiropractic care is not without its risks; after all, chiropractors are treating delicate injuries that are causing very real pain and discomfort for their clients.

If you are a qualified chiropractor and you feel ready to open your own chiropractic practice, read on to learn all about launching your own chiropractic practice, and the important role that business insurance* (including Professional Indemnity, Public Liability, and Business Insurance) can play in helping your new chiro practice reduce its exposure to risk so it can go the distance.

What is chiropractic service and chiropractic practice care?

Chiropractic therapy is a type of healthcare related to diagnosing and treating damage to the musculoskeletal systems. This system includes the bones, nerves tendons, ligaments, and muscles.

In recent years, chiropractors have become increasingly in demand due to their holistic approach to helping patients. If you are considering opening your own chiropractic practice, here are tips on how to get started with your chiropractic business.

What is your budget?

Budget is the first thing to consider when starting a chiropractic business. You may apply for a business loan to get you up and running if you don’t already have funding in place.

What is your brand?

When you complete your chiropractor qualification and become a chiropractor you will also benefit from thinking about how you will shape your chiropractic practice. Are you a chiropractor for the whole family? Are you a specialist in baby care or elderly care? Or perhaps you will choose to focus on the sports industry.

Either way, you and your new chiropractic practice will be better off if you consider these factors before establishing your clinic or naming your new business.

Once you have registered your business name, create social media accounts and start building your brand online, including securing the relevant domain name for your business.

Effectively market your chiropractic service

How well do you know the business side of the chiropractic industry? As a business owner, you will benefit from learning how to market your chiropractor practice in order to attract more patients and increase your revenue.

Knowing how to correctly invoice your patients is also an important part of running a successful chiropractic practice. Now that you are both a chiropractor and a small business owner, you need to look after the health of your patients, while also looking after the financial health of your business.

Embrace social media marketing

Maintaining an active presence on social media can be a great way to engage with potential clients who may be in need of a reputable chiropractor practice. This can be a great way to take advantage of the time people spend on social media.

By investing time and resources into building your chiropractic brand on social media, you will increase awareness of your chiropractic services. This can help attract new clients for your business.

Create community relationships

As a local small business owner, it’s in your interest to make an effort to foster relationships with your local community. Most people want to support their local businesses, and you can give back to your community in many ways, such as by participating in school programs, giving educational chiropractic advice, or attending local community events.

Doing so will show your local community how much you care for their health and wellbeing. They will remember you when they are in need of a chiro practitioner.

Encourage testimonials from patients

When you become a chiropractor, never forget that testimonials from patients are an excellent way to demonstrate your expertise and encourage positive word-of-mouth amongst current and potential clients. Celebrate your achievements and post them on social media or your company’s website to boost your credibility and demonstrate your expertise.

Keep up with the latest chiropractic trends

As part of your chiropractic practice management, you need to be able to compete with the other chiropractor practices in your area, and this means keeping up with industry trends.

By following chiropractic journals, social networks, and other outlets, you will be able to stay up-to-date on the latest chiro industry developments and take advantage of those areas that are experiencing high demand. This can be a great way to get more clients and demonstrate your interest in chiropractic care trends.

Create a referral program

Registered chiropractors can benefit from referral programs, which can be a great tool for retaining your current patients by offering them benefits and also helping you to get more chiropractic patients into your practice. Many chiropractors hesitate to implement referral programs; however, referral programs can help increase revenue and bring you more clients. Both you and your customers benefit from these incentives.

You could, for example, offer a complimentary massage to patients who refer five friends to your business, or enter them into a draw with every referral. You can implement any referral program that suits your needs.

Update your chiro business plan

Many businesses are missing out on revenue opportunities because they have inefficient processes in place that were put in place from the beginning! It’s important to adjust your chiro business plan to reflect the fluctuating growth of chiropractic clinics. Set aside time to review your entire operation and identify any areas where you are not being efficient. Introduce new processes that will increase productivity and save time and money, and this includes business admin tasks such as bookkeeping for chiropractors.

Chiropractic FAQs

What is needed to become a chiropractor in Australia?

To practice chirotherapy in Australia, practitioners are required to study at university for a minimum of five years and register with the Australian Health Practitioners Regulation Agency (AHPRA). Chiropractors also participate in continuing professional development throughout their career to enhance their chiropractor qualifications.

Is chiropractic care a good career?

Qualified chiropractors are in high demand, and that is reflected in chiropractor salaries, and there are excellent job opportunities for new graduates. Many chiropractors go on to start their own practices, where they set their own hours, which affords them favourable work/life balance.

With attractive starting salaries, chiropractic care is considered a great career path. The average annual chiropractor salary for chiropractor jobs in Australia ranges from $90,000 to $100,000. However, experienced chiropractors can command higher chiropractor salaries.

Who may need chiropractice service insurance?

Chiropractic Professional Indemnity insurance is mandatory if you are working in Australia. Proof of insurance is required to register with the Australian Health Practitioner Registration Agency (AHPRA) and to join many professional chiropractic associations in Australia.

Both the AHPRA and the Chiropractic Board of Australia require chiropractors to have minimum levels of Professional Indemnity cover to practice in Australia.

Reduce your business risk with chiropractice service insurance

Chiropractice service insurance helps protect chiropractors and their chiropractor clinics from events that could cripple their business

Other business insurance products that chiropractor business owners may consider include Public Liability; Cyber Liability, and Business Insurance.

Explore chiropractice service insurance options with BizCover today and find out just how quick, easy, and hassle-free business insurance can be when you choose BizCover. Compare competitive business insurance quotes online, get covered fast, and get back to heling your clients sooner. Give BizCover a call on 1300 920 868 and enjoy a better business insurance experience today.

*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. © 2023 BizCover Pty Limited, all rights reserved. ABN 68 127 707 975; AFSL 501769.

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