12 marketing strategies to grow your chiropractic practice

Are you wondering how to grow your chiropractic business? Does it feel like your chiropractic practice is stagnating and can benefit from a chiropractic marketing plan? If so, you may consider trying these marketing activities on for size to see which ones are the most effective for bringing in new patients.

As a qualified chiropractor and a business owner, the long-term success of your business requires that you attract new patients. In fact, attracting new patients and having business insurance coverage such as Professional Indemnity and Public Liability are considered key ingredients for sustaining your chiropractic business long-term.

12 tips to get new chiropractic patients

It may take time and effort to balance the medical and business sides of your chiropractic practice. That said, there are strategies that you can introduce to your chiropractic practice that will make it easier to grow your business and elevate your practice above competing chiropractic practices.

So, let’s uncover 12 handy tips that you can introduce to your chiropractic practice that will encourage growth for your business. Together, these tips represent some of the best ways to market a chiropractic business and provide the foundation for your chiropractic business model or the chiropractic marketing plan you select for your business.

1. Identify your unique value proposition

When you run a chiropractic business you can benefit from knowing what your competitors offer, since chiropractic is a highly competitive industry. You can then decide how to differentiate yourself from your competitors.

When creating your unique value proposition, think about what makes you different from other chiropractors. Why would a potential patient choose your clinic over others in the neighborhood?

2. Create a fast and clean company website

A slow website or one that is poorly designed won’t do your business any favors. Visitors to your website (i.e. potential clients) may become frustrated and leave the site if it is not up to par. Focus on improving the load times of your website because no one likes to wait for a site to load, particularly when they are seeking medical help.

3. Be active on social media

Social media is a great medium for engaging with your audience. If you maintain an active presence on social you will be able to reach a wider audience and more efficiently promote your chiropractic practice. You can also use social media channels to connect with and engage your followers online, which can in time help generate new business inquiries.

4. Invest in content marketing

To get new chiropractic patients, one of the best ways to market a chiropractic business is content marketing, primarily because it is not about selling. Rather, content marketing focuses on engagement, awareness, and education.

Write blog posts to establish yourself as an expert in the chiropractic field. In time you will gain the trust of potential patients because you have shown them that you have in-depth chirotherapy knowledge. You can publish helpful content that will benefit your patients, such as:

  • common questions and misconceptions regarding chiropractic therapy;
  • back pain education;
  • tips for improving posture; and
  • stretching the shoulders is a good way to relieve tension.

As a key part of your chiropractic business plan, these content marketing activities can lead to more patients in your chiropractic office.

5. Reduce your business risks

Regardless of the size or scope of your business or the chiropractic business model you have chosen, to grow your chiropractic business and make it an ongoing concern you will need to consider how you will reduce your exposure to risks.

When it comes to chiropractic practice management, chiropractor insurance (also referred to as chiropractice service insurance) can help protect chiropractors and their chiropractor practice from events that could negatively impact their business. It’s important to note that both the Chiropractic Board of Australia and Australian Health Practitioner Registration Agency (AHPRA) require that chiropractors hold minimum levels of Professional Indemnity cover to practice in Australia. This is a mandatory requirement for chiropractors.

Proof of insurance is required to register with AHPRA and to join many professional chiropractic associations in Australia. Other business insurance products that chiropractor business owners may consider include Public Liability; Cyber Liability, and Business Insurance.

7. Ask your patients for testimonials

When you run a chiropractic business, you can benefit from leveraging the positive feedback you receive from satisfied clients. Consider the last time you made a purchase. You may have been influenced by reading reviews before making your decision. It is the same when patients are seeking the services of a chiropractor.

Positive feedback from patients can help you build credibility and consumer trust. In order to be successful in business, build trust with your customers. Testimonials from your patients serve as compelling evidence that you are great at what you do. This is proof to the public that your chiropractic clinic is reliable and trustworthy.

8. Referral programs

Your chiropractic business plan may include a referral program, which can be a great way to attract new, high-quality patients. There is nothing more rewarding than existing chiropractic patients telling their family and friends about your services. Such recommendations are more trustworthy than any online review, so you may offer incentives to encourage referrals.

9. Deals and promotions

Limited-time offers will encourage new customers to move quickly, which could be a good way to capture early patient interest. Consider this an investment in loyal patients.

10. Keep up with the latest chiropractic trends

When it comes to chiropractic practice management, staying up to date with the latest industry trends can be beneficial because it helps you stay on top of your game. You can easily make adjustments if you are up-to-date with industry trends. You can do this by reading industry publications, listening to business thought leaders, and attending national conferences.

11. Invest in paid advertising

Paid advertising is another marketing option. This is an easy and efficient way to reach potential patients who are looking for similar businesses. Google Ads is one form of paid advertisement. Google Ads uses a pay-per click model.

This means that you only get charged when someone clicks your ad. Google Ads is centred around keywords. It is important to select the right keywords for your campaign to reach the intended audience.

12. Get involved in your local community

Being involved in the local community as a business shows that you are willing to build deeper relationships and create a positive impact. Consider partnering up with a local health organisation to provide free health screenings. You can donate money in order to bring awareness to a community cause. Sponsoring community events is another idea you may consider.

Discover a better way to buy business insurance

Learn about your chiropractice service insurance options with BizCover today and find out just how simple and easy business insurance can be with BizCover. Compare competitive business insurance quotes from leading Australian insurers online, get covered fast, and get back to helping your clients faster. Give BizCover a call on 1300 920 868 and enjoy a better business insurance experience today.

*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. © 2023 BizCover Pty Limited, all rights reserved. ABN 68 127 707 975; AFSL 501769.

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