8 easy marketing tips to grow your tradie business

Don’t know your SEO from your CTR? Fear not, we’re here to cut through the marketing lingo and share some tips that can help grow your tradie business. With a bit of planning and an understanding of the basics, you can increase your customer database in no time.

 1. Google Business Profile

A fleshed-out Google Business Profile can be a great way to easily convey key business information to prospects, build trust in your business, and get more leads for a trade business. Learn more about setting up your free Google Business Profile and how it can help grow a trade business.

A Google Business Profile is one of the most effective ways for potential customers to find, connect, and engage with your business online. Not only does it include key contact details to make it easier for customers to get in touch, but it can also include other critical information such as your business address, opening hours and customer reviews.

2. Take advantage of social media

There are many social media platforms available to you to market your business, including Facebook, Instagram, Twitter, LinkedIn, and TikTok. Take the time to become familiar with the features of each, then decide which channels will be most effective for engaging with your audience and sharing examples of your work.

3. Signage and logos

One way to get noticed is by investing in professional signage and branding for your tradie business. Consider a strong brand image with attention-grabbing colours and designs emblazoned across your work vehicles, company stationery, uniforms, and advertising.

It’s important to keep your branding consistent. If you have a logo, use it on your website, social media pages, and business cards. You want your customers to instantly recognise your business whenever they see your logo.

4. Email marketing

Keeping in touch with your customers via email marketing is an effective way to keep your business top of mind. Staying in touch not only helps with generating repeat business, but it can also help get more leads too.

Not sure what to put in your emails and e-newsletters? Keep them relevant by including helpful tips and any offers or specials you may be promoting. And be sure to include links to your social media profiles.

5. Start referral programs

Word of mouth can be a powerful marketing tool. Creating a referral program for your customers is a strategic way to drive new business without being complicated or costly.

Invite satisfied customers to recommend your business to their family and friends. Once you get leads from their referrals, reward them with a discount, a voucher, or other incentives. It’s a win-win for your business and for your customers.

6. Develop strategic partnerships and ongoing relationships

The trade industry is very competitive, which means establishing strategic partnerships with other businesses can be a great opportunity. This can be anything from simple ongoing relationships (such as a preferred plumber working with a builder on their projects), to more formal agreements (such as being the go-to trade business for a real-estate agent).

7. Get customer feedback and testimonials

Collect and use feedback from your customers. If they didn’t like something about the job, find out why, and then think about how you might improve on it. If they like you or the job you did, then they will likely recommend you to friends and family.

Suggesting things to include like:

• you arriving on time;
• you delivering great work and great customer service;
• you quoting accurately; and
• you reassuring them that they can contact you any time.

8. Offer multiple payment options

You may still prefer conventional payment methods, such as cash or credit cards. But with technology advancing and payments moving to mobile, you may be missing out on customers who prefer to do things differently.

Consider offering direct debit, PayPal, or a mobile EFTPOS terminal that has the ‘tap and go’ option.

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