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What does online retailer insurance cover?

Online retailer insurance generally protects your business, stock, and equipment. It helps ecommerce businesses and online sellers address common risks, such as:

  • Client injury or property damage caused by the products you sell
  • Replacing damaged stock or inventory
  • Theft
  • Cyberattacks or data breaches
  • Unplanned business interruptions

BizCover understands the insurance needs of ecommerce sites and online retailers. We offer tailored policy options with instant cover in minutes.

A shop owner working with her laptop at shop

Why do online and ecommerce businesses need insurance?

Online retailers face different risks than brick-and-mortar stores. Having appropriate online business insurance in place helps protect your business from common risks that can lead to a financial loss.

Industry-specific risksGeneral risks
Customer injury or property damage caused by items you sell (including those you have imported)Your business laptop is stolen
A cyberattack exposes your customers’ personal detailsA delivery person slips and injures themselves in your garage

Who needs ecommerce insurance?

Ecommerce insurance may benefit a wide range of online retailers. We offer insurance options to ecommerce businesses across Australia, including:

Online Retailers

Dropshipping Businesses

Wholesalers

Virtual Marketplace Sellers

Online Food & Beverage Sellers

Online Clothing & Jewellery Stores

Online Computer & Electronics Stores

What types of insurance do online retailers need?

Online retailers and ecommerce sites may want to consider several types of cover to protect their businesses. With BizCover, you can mix and match insurance to create an insurance portfolio that fits your unique business needs.

Public Liability

Covers compensation costs and legal fees if you negligently cause injury to a member of the public or damage to property.

Public Liability insurance

Cyber Liability

Protection against claims and supports your profitability following a broad range of cyber events.

Cyber Insurance

Business Interruption

Covers loss of income following an interruption to your business following an insurable event.

Business Interruption Coverage

Contents

Covers loss or damage to business items at the insured location, such as equipment, stock, machinery, and furniture.

Contents coverage

Theft

Covers the loss and damage of contents and stock to your business premises caused by a theft or attempted theft

Theft insurance

Let’s cover your small business on the go

Start a quote to see how much you can save and buy online in minutes.

How much does ecommerce business insurance cost?

Business insurance for online and ecommerce retailers varies based on factors such as the size of your business and amount of cover you choose. Compare multiple quotes from selected leading Australian insurance partners to find out how much you’ll pay.

eCommerce Insurance cost

Factors influencing cost

Risks of the industry 

Cover level amount

Annual Turnover

Number of Employees

Claims History

Get flexible cover to match your business needs

We offer cover levels to suit a variety of online retailers, including Public Liability up to $20 million and Cyber Liability up to $2 million.

Cover levels to choose from

  • $5M
  • $20M

Cover levels to choose from

  • $100K
  • $2M

Underinsurance

We know it’s tempting to select a lower level of cover to reduce premiums, but this can leave businesses shocked and insufficiently covered when making a claim.

Ways underinsurance catches business owners out:

Inflation

With inflation, the cost of living and doing business increases. Remember to over yourself, your tools and assets for the rising costs of replacing or covering them, not what you paid for them – you may be surprised at the difference.

Not covering the full cost of your risks

If you select cover levels for less than the value you may be found liable – left out of pocket when it comes to claims time. It’s important to review your risks and determine how much you will need to cover any claim that may come your way.

A natural therapist with therapy oil

Factors influencing cost

Risk of the industry

Cover level amount

Annual turnover

Number of employees

Claims history

Get flexible cover to match your business needs

We offer cover levels to suit a variety of online retailers, including Public Liability up to $20 million and Cyber Liability up to $2 million.

Cover levels to choose from

  • $5M
  • $20M

Cover levels to choose from

  • $100K
  • $2M

Unsure how much to choose? Think about:

Statutory professional requirements

Cover required by contracts

Number of employees being covered

Your contract value

Worst case scenario claim size

Underinsurance

We know it’s tempting to select a lower level of cover to reduce premiums, but this can leave businesses shocked and insufficiently covered when making a claim.

Ways underinsurance catches business owners out:

Inflation

With inflation, the cost of living and doing business increases. Remember to over yourself, your tools and assets for the rising costs of replacing or covering them, not what you paid for them – you may be surprised at the difference.

Not covering the full cost of your risks

If you select cover levels for less than the value you may be found liable – left out of pocket when it comes to claims time. It’s important to review your risks and determine how much you will need to cover any claim that may come your way.

Award-Winning Tech & People

We’re not ones to blow our own trumpet, but we are pretty proud of our innovative insurance platform, outstanding team, and stellar workplace.

See How Much Other eCommerce and Online Businesses Have Saved By Purchasing a Policy Through BizCover

Helen

Clothing Retailer from

TAS

Saved

$500

on

Business Insurance Pack

Clothing retailer saved on insurance
Rachel

Clothing Retailer from

VIC

Saved

$200

on

Business Insurance Pack

Retailer saved on business insurance pack
Brendan

Computer Software Retailer from

SA

Saved

$6,000

on

IT Liability Insurance

Computer software retailer saved on IT liability

Frequently asked questions

Do I need different types of cover if I also sell from a physical premises?

Businesses that sell from a physical premises may want to consider different types of insurance than a business that only sells online. For example, Building cover protects physical buildings that you own and operate your business from. Glass cover may also be important for protecting windows and some signage in your shop.

Do I need business insurance if I sell items on third-party platforms?

Business insurance might be required for some businesses that sell items on many third-party platforms. For example, Amazon requires Australian sellers to have Public Liability insurance once they hit certain sales thresholds. Always check the terms of service and/or seller agreements for third-party platforms to understand your insurance obligations (if any).

Does insurance cover dropshipping businesses?

Yes, insurance generally covers dropshipping businesses. Under Australian Consumer Law[SM3.1], businesses are considered the manufacturer of goods that they import or sell under their own brand. If a product you have sold and dropshipped injures a customer or damages their property, you can be held liable. Public & Products Liability covers these types of claims and can help protect dropshippers.

Do ecommerce retailers need Product Liability insurance?

Yes, Product Liability should be considered by ecommerce retailers. If a product you sold causes injury to a customer or damages their property, you could be held liable. Product Liability typically covers these types of claims for ecommerce retailers. It is typically part of a Public Liability policy.

Hear from our customers

Feefo stars

4.7/5

Feefo

The lady who assisted me on the phone was excellent.

Carlos B, Retailer

Thank you for the seamless experience!

Ryan W, Retailer

I found it quite an easy process online for obtain the quote. The staff member who rang me, Malachi, provided clear and helpful customer service.

Susan H, Retailer

Such an easy way to get insured. Love it

Andre H, Retailer