Handpicked Episode 4: “Beyond the Personal Brand”

In this episode of Handpicked, Maria Filardo of Filardo Ercan Architects seeks insights from Naomi Simson on amplifying brand awareness.

Naomi suggests that while online presence matters, there’s a unique allure in allowing clients to physically experience the magic of design. From seeking the right distribution partners to leaning on client success stories, the duo unpacks how tangible value can be demonstrated in intangible services. The conversation also delves into nurturing staff loyalty that goes beyond paychecks.

Thanks to BizCover, Maria is free to focus on her designs and branding, secure in the knowledge that her business is protected from unforeseen challenges.