How to get more gutter cleaning and repairing leads

Getting more gutter cleaning and repairing leads for your gutter small business requires two clearly defined traits. First, you need to be great at what you do – that is, you need to be knowledgeable, experienced, and competent at cleaning and repairing gutters.

That goes without saying, of course. But you also need to know how to market a gutter business and promote a gutter business – because if you don’t market your gutter business, no-one will.

You may be a sole trader strictly providing contract gutter cleaning services, or you may be the owner of your own gutter maintenance small business that offers the full suite of gutter maintenance, installation, repair, and cleaning services. Either way, a fair chunk of your day will likely involve searching for more job leads to help ensure the ongoing growth of your gutter business.

Tips for growing your gutter cleaning business

While there is no set formula for attracting more gutter cleaning and repairing leads to your gutter business, there are some tried and true marketing activities that can help with bringing new business leads to your gutter cleaning and repairing business. Let’s have a look at each and explain how they can help you get more leads for gutter cleaning.

1. Provide a fantastic customer experience every time

Certain industries, such as retail and hospitality, emphasise customer service and the customer experience more than others. But the reality is all businesses, regardless of their industry, can benefit from providing a premium customer experience every time.

Delighting customers by delivering a premium customer experience can be a great way to grow your gutter cleaning business. This because customers will likely tell their friends and family about a great customer experience they received from a business. But they will definitely tell their friends and family about a poor customer experience and warn them against using that business.

While customers will be lightning quick to spread word of bad service they’ve received, if you go out of your way to delight your customers with premium service, they will remember it. And as a result chances are they will recommend your gutter cleaning services to friends and family, which is exactly what you want. Remember that word of mouth marketing is free of charge – provide you deliver a great customer experience.

2. Reduce your on the job roofing risks

Due to the nature of working at heights, many gutter cleaners choose to reduce their risk by investing in roofing insurance, which is a type of business insurance for roofers and gutter professionals.

Three types of insurance for roofing and guttering that gutter cleaning business owners may consider as part of their risk management strategy include:

Public Liability Insurance: Cover for legal fees and compensation costs if a customer, member of the public or a supplier claims against you for injury or damage to their property as a result of your alleged negligent business activities. Find out more about Public Liability Insurance.

Business Insurance: An insurance package designed to provide cover for your business contents, stock, tools and commercial premises when an insured event occurs. A Business Insurance package can also cover portable equipment, glass, and for loss of revenue due to business interruption in specified circumstances.

Personal Accident and Illness insurance: Provides cover for loss of income, permanent disablement and even death if you are unable to work as a result of an injury or illness (even if it occurs outside your work). Find out more about Personal Accident and Illness insurance.

3. Do all the little things right

When it comes to customer service, doing all the little things right can make a world of difference for your customers. Yes, you are there to clean and repair the gutters of their homes, but elevate the customer experience you deliver by treating customers as if they were test-driving a luxury car.

That means taking care of all the incidental little things. Arrive at the job site 10 minutes early and ready to get cracking on the job at hand. If you are running late, call and let your client know. Be presentable and professional – from the uniform you wear to the state of your company work van. Take the time to explain to clients the work you have done for them, and why it needed doing.

4. Set up a referral program

Referral systems can be a marketing godsend for small businesses because they can be truly effective in bringing new customers to your gutter business. As you build up your reputation as a gutter professional of choice in your local area, remember to politely ask if your satisfied customers would be willing to recommend your gutter business to their friends and family.

Explain to them that in return you can offer incentives such as discounts every time they refer an acquaintance to your gutter business. And while you’re asking them for a referral, remember to kindly ask if they would also be willing to leave a short review of your services online, either on your company website of via your Google Business Profile. Certain customers who highly rate your work may even be willing to participate in a case study, which can be a powerful tool for getting more gutter cleaning and repairing leads.

While you are hard at work establishing your new gutter business, let BizCover help you make light work of securing your business insurance*.

Get your roofing insurance quotes sorted quickly and without drama online or by calling us on us on 1300 920 864.