8 effective marketing tips for real estate business

Part of being a successful real estate agent business comes down to a clever and well-thought out marketing plan, and the good thing is you don’t need to be a marketing mastermind to create one. Having a solid understanding of the basics that you need to help grow and get your real estate business out there in front of the eyes of your potential customers can be done with a few simple steps.

Our guide is here to give you some easy 8 tips that can help to boost your real estate business in the blink of an eye.

1. Make your online presence known

You’ve worked hard to build your trusted reputation in the real estate industry and it’s crucial both off and online. Spending time to audit and understand your business’ online reputation is time well spent and these are some steps you can take to check how it is tracking.

  • Google search your business- see where it ranks, who are you competitors, etc
  • Educate yourself with Google Analytics or hire an expert to help you with it. This is platform can help deliver some invaluable results as to how your real estate business is performing online, turning up in searches, the terms your potential clients are searching with and where you rank

Some other things that you can do when auditing your online presence includes:

  • If there are any negative reviews or comments about your business, make sure you address them
  • If you don’t have an online feedback and review system already set up, consider looking at your different options. The real estate industry relies heavily on word of mouth, so you want to be able to share those rave client reviews in an online and public sphere for others to see. A popular online review platform is Google My Business.
  • Make it easy for clients to leave a review by including links to direct them to where they can leave their review

2. Be mobile friendly

It’s no secret that when it comes to marketing your business, mobile phones are a major driving force. That’s why it is vital that things like your website are all mobile friendly for your viewers.

When potential clients are looking up real estate businesses to help look after their buying, selling and renting needs they are going to put a lot of effort into the decision making process. If their first impression of your business is from a website that doesn’t load correctly, has links that don’t work and looks unprofessional there is a good chance they won’t consider your real estate business for a moment.

Whether you have designed and set up your website yourself or hired a professional, make sure that the content is mobile responsive. You want your desktop version of your website to easily adapt to mobile view with the content presented in an easy, clear and user-friendly style to navigate.

3. Get to grips with Search Engine Optimisation (SEO)

Once you have a good understanding of what your clients are searching for and how they are finding your real estate business online, you can use these terms and keywords to help leverage your business. SEO is an online marketing strategy that helps build your business’ online presence.

Once you do your research and know your terms you can use these in your digital advertising plans. Things like Google Ads and advertising via social media platforms use these key words to get your business in front of potential clients.

4. Have a content marketing strategy

Creating a content marketing strategy will help you to identify your audience, what their needs and wants are, the challenges they may face and the kind of information they are searching for online and much more. This information is gold and is something that can help your business grow online in new ways.

It’s an opportunity to create content that your audiences are searching for and promoting your business at the same time. By sharing the information that they are searching you are also creating a chance to engage with them early and help build trust in your real estate business’ reputation.

This is typically done through creating blogs on topics supported with attractive visuals like professional photography and videos. This content can then also be repurposed on social media, another channel to promote your business, win-win.

5. Retargeting

This is a strategy to help with driving traffic to your business and is about staying in the minds of your audiences. Retargeting is an online advertising technique that involves connecting with potential clients that may have visited your webpage or social media platforms but didn’t complete an action like a contact form for example.

The adverts will retarget them by appearing on things like other websites as a banner for example, and is a strategy to help drive these potential clients back to your business.

6. Invest in chat bots

Chatbots can help with connecting and capturing important details of potential clients when they visit your website. They can be connected 24/7 and there are a variety of different platforms and services to select from. It’s an opportunity to interact with your visitors and make a good first impression to.

7. Hire a professional photographer

If you haven’t done so already, hiring a professional photographer is a worthwhile investment when it comes to real estate marketing tactics. Having an online presence means people are visually engaging with the properties you have listed and having high-quality photographs could make or break a deal.

These days a lot of photographers also use drone and video photography services which can up your game and help to really promote your properties. With so much being done online you may also want to look at creating virtual tours of the properties, a great way for potential clients to get a look and feel for a property when they may not be able be able to physically see it.

8. Harness the power of branding

Having things like your pens, magnets, even bottled water branded with your real estate business can be an extra step you can take to stay in the minds of your clients. These are great items that you can hand out at things like property open days or community-based events that your business may get involved with.

Recommended reading: How to create brand guidelines: A step-by-step guide

We hope you enjoyed our quick and easy marketing tips to help boost your real estate business. While marketing is one of the key things you need to think about when running your real estate business, making sure it is protected with the right business insurance* is something else you need to consider.

At BizCover, we don’t believe in mountains of paperwork and spending tireless hours shopping around for your business insurance. We like to keep things drama free by providing multiple quotes from a great range of trusted Australian insurers straight to your inbox in minutes.

Get free quotes for your real estate business’ insurance with BizCover today.

* This information is a general guide only and does not take into account your objectives, financial situation or needs.  As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. The information contained on this web page is general only and should not be relied upon as advice.

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