Handpicked Episode 1: “Winning with Wine”

Why do subscribers leave? More importantly, how do you make them stay?

Kicking off a brand-new season of Handpicked, Naomi welcomes Joanne Heggins from the subscription-based wine business Divino. As Joanne eagerly seeks those elusive “silver bullet” marketing tips to boost her wine subscription venture, Naomi lays out a pathway:

• Identify where your most valuable customers come from.
• Learn from them, and most importantly.
• Listen

Naomi explains that mastering the subscription game is not just about acquiring, but also about listening and retaining. It’s about crafting a brand story so compelling that customers become its advocates. So, if you’re wondering how to keep your subscribers hooked, this episode is brimming with golden advice.

With a toast to the future, Joanne can look forward to Divino’s growth, knowing her efforts are backed by BizCover.