[Press Release] BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Sydney, 31 March 2026 –

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shift in how financial services are distributed.

BizCover has become the first business insurance app globally, and the first insurance app of any kind in Australia, to offer SME insurance quoting functionality within ChatGPT’s new GPT Store. This allows Australian business owners to request Public Liability and Professional Indemnity quotes using natural language without visiting a traditional insurance website.

The Sydney-based comparison site secured approval from OpenAI to launch the app, which enables users to describe their business in plain English, enter their postcode, staff numbers and annual turnover and instantly receive indicative pricing from multiple insurers.

BizCover Co-Founder and CEO Michael Gottlieb said search behaviour is changing rapidly with small business owners increasingly using AI tools to research, plan and make purchasing decisions.

“We’ve seen meaningful migration away from traditional search channels. If customers are beginning their journey inside AI platforms, insurance must be available there too,” Gottlieb said.

“Operating inside ChatGPT means small businesses can access comparative insurance insights at the exact moment they are making decisions.”

The app generates indicative quotes from 10 leading insurance partners currently connected to the BizCover platform. They are:

• American International Group, Inc. (AIG)
• Berkshire Hathaway Specialty Insurance Company (BHSI)
• Berkley Insurance Australia (Berkley)
• Chubb Insurance Australia Limited (Chubb)
• DUAL Australia Pty Ltd (DUAL)
• QBE Insurance (Australia) Limited (QBE)
• AAI Limited (Vero)
• Zurich Australian Insurance Limited (Zurich)
• HDI Global Specialty SE Australian Branch (HDI)
• The Hollard Insurance Company Pty Ltd (Hollard) 

Transactions and policy purchases occur on BizCover’s secure platform (not within ChatGPT) ensuring compliance with regulatory and data protection requirements.

The launch follows strong global interest after OpenAI approved insurance quoting functionality within ChatGPT, raising questions about the future of more traditional broker and comparison models.

“This is not a chatbot add-on,” Gottlieb said. “It’s a fully embedded quoting pathway operating inside a generative AI ecosystem.”

“We see generative AI as the next interface layer for financial services,” he added.

“Insurance has traditionally relied on websites, comparison portals and intermediaries. AI introduces a new entry point and we intend to lead in that environment.”

“We want business owners to have the ability to transact in the way they want to with the choice they need, whether that’s through traditional search engines, AI, direct through BizCover or a broker.”

BizCover supports nearly 300,000 Australian small businesses across more than 6,000 occupations and continues to build technology that makes insurance faster, simpler and easier to access.

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About BizCover 

BizCover is Australia’s no. 1 online business insurance service that simplifies comparing and buying cover, so small businesses can save time, money and get instant cover. In an industry dominated by big players, time-consuming processes, and poor service levels, BizCover disrupted the insurance market to level the playing field for small businesses. Today, more than 280,000 small businesses trust BizCover with their insurance.