Let’s face it, no matter what industry your business operates in, chances are they have an online presence. The digital marketplace offers countless opportunities to get your brand out there, making it easier than ever for potential and existing customers to reach out and connect.
With more and more businesses turning to the online sphere to promote their business, it only makes sense to spend some time getting to grips with some of the key online marketing tips to help grow your business.
To save you time, we’ve done some research and rounded up the top 8 benefits of online marketing, starting with…
The wonderful world of the net means that accessing data, vital information and connecting with your customers can be done instantly. To help make the process easier get familiar with platforms like Google Analytics which can deliver valuable data and insights about your customers.
Observing things like key words, search terms and even what time of day your customers are active on your site can be used to influence your marketing campaigns. This information will help to create more personalised and targeted content based on your customers behaviours and purchase habits.
It’s no secret that social media is a powerful tool when it comes to marketing your business in the digital world. The flexible nature of social media means there is countless opportunities for all types of businesses to get their brand noticed.
Put that creative thinking cap on and embrace the variety of mediums available like polls, videos, photos and apps that can bring your marketing campaign to life. Having a digital presence, means potential and existing customers can connect with your brand instantly with the click of a button.
Generate faster campaigns
Compared to the more traditional forms of marketing campaigns (think radio adverts, print adverts and brochures) digital marketing is much more agile when it comes to the creation process. This is something that is vital when it comes to marketing, especially in a rapidly changing environment.
Digital marketing campaigns give you more flexibility to change things like budget, audience, goals and the content that is being displayed in the assets. Another bonus is being able to delve into the campaign details through analytical tools to see what is working well and what needs addressing in these campaigns.
You can get personal
One of the other key benefits of digital marketing is that it allows you to get personalised with your customer communications. When you access details from online campaigns you can also utilise these insights to create targeted communications, in particular when you are using email campaigns and social media.
These insights allow you to tailor your messaging to address the different segments of your customer database, delivering direct messages to suit their buying needs. Examples of personalised campaigns include offering loyalty discounts to your long-standing customers or enticing new customers back with a free shipping.
SEO (Search Engine Optimisation) offers budget-friendly digital marketing solutions and is one of the reasons why it is such a widely used strategy. Ultimately, SEO involves tactics to help get your brand noticed when potential customers are searching for a particular product or service.
Your goal as a business is to rank high on the search pages to grab the attention of these potential buyers. Google provides multiple tools and training resources that can you get your head around how it works and what you can start doing to help generate sales for your business.
Other key benefits of SEO marketing include:
- It is often cheaper than other forms of marketing
- SEO is designed to help your business grow over the long-haul
- The higher your page ranks, the more visibility your page receives
- Finding out more about key words and trends is free!
- Promotional campaigns can always be targeted towards a particular section of your audience
- Flexibility to increase and decrease the budget as required
Digital content is easy to share
Being instant and online makes digital marketing easy for people to share your content. Most of the different digital platforms offer a share button which increases the reach of your marketing message. Things like stories on Instagram, TikTok and newsletters are often forwarded on by customers to others that they think might be interested in the content, all done in the blink of an eye.
Reach all corners of the world
If your business is online, the world is your oyster. Unlike traditional marketing that is often restricted to certain regions and locations, digital market opens up a whole new world of possibilities.
Having control over where your digital adverts are seen, you can make it possible to expand your brand into international waters. For small start-ups this creates a rare opportunity to go global just through online exposure, allowing for new and different opportunities which not have previously been thought possible.
It’s there for all stages of the buying cycle
From the first point of contact of customers discovering your brand to the regular buyers, digital marketing creates a chance for you to communicate and interact with your customers through all stages of the buying cycle. The beauty of this connection is that it can implemented regardless if your business is 100% online or has a physical business premises.
The key stages of the buying cycle include:
With targeted campaigns you can reach and engage at any of these stages, creating an opportunity for lead generation and brand recognition, win-win!
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*As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. The information contained on this web page is general only and should not be relied upon as advice.