How to get NDIS clients: A practical guide for new providers

Every NDIS provider wants the same thing — a steady stream of clients, trust in your services, and the chance to make a real difference.

With over 750,000 participants and 20,000+ active providers, there’s plenty of demand but also plenty of competition. Whether you’re new to the sector or looking to expand, standing out takes more than just being listed on a directory.

It is important you show up with clarity, professionalism, and a heart for what you do to build trust and referrals over time.

Below, you’ll find practical, real-world ways to connect with the right clients, build lasting relationships, and strengthen your NDIS business from the ground up.

Make your NDIS services easy to understand

People can’t choose your service if they don’t know what you actually do.

One of the simplest ways to attract more clients is to explain your services clearly in plain English, no jargon, no fluff. Whether you help with daily living, community access, transport or something more specialised, a clear and friendly service list helps people figure out fast if you’re the right fit. It also shows you know what you’re doing. Clear services mean clear expectations, which equals more trust. And when people trust you, they’re more likely to reach out.an alarming story. The combination of rising attack volume, higher incident costs, and more reported weaknesses shows how important it is for SMEs to stay vigilant.

Build strong industry connections

In the NDIS world, who you know really does matter.

Support coordinators, plan managers and local area coordinators are often the first people participants turn to when choosing a provider. And they look for providers they can rely on, businesses that communicate well, document things properly and keep participants safe and supported. When you build a reputation as someone who is easy to work with, you’re far more likely to be recommended.

Solid sector relationships can quietly become one of your most valuable growth tools. Show up professionally, keep communication smooth, and those partnerships can turn into ongoing referrals for years.

Develop a confident, online presence

A website is your first handshake with potential clients and referrers. If your site is clear, helpful and easy to navigate, people are more likely to reach out. Keep your website simple. Outline your services in plain English, mention the suburbs or regions you cover, include your general availability, and add a short note on your working style or values. Round it out with contact details that are easy to spot. When your site reflects how professional and prepared you are, it’s one less barrier between you and your next client.

Deliver consistent and dependable services

Consistency is one of the biggest trust‑builders in the NDIS space. When you call people back, show up on time and keep your notes in order, clients quickly see that you’re organised and dependable. That reliability often turns into organic referrals, because families and professionals want to recommend someone they know will follow through.

Use social media (But not to sell)

Social media is one of the easiest ways to connect with your local community. Forget salesy posts. Instead, share content that reflects your values: local events, helpful disability resources, uplifting client stories (with permission), or tips for navigating the NDIS. These posts show that you’re active, aware, and genuinely involved in the lives of the people you support.

Done right, your social media can become an open window into how you work. And that kind of visibility can build trust long before someone clicks “send a message.”

Get business insurance

As your NDIS business grows, so do the situations you’re responsible for. You’re in people’s homes, supporting them in the community, handling personal information and building relationships based on trust. With all of that comes a level of risk that’s easy to underestimate until something goes wrong.

That’s why many NDIS providers choose flexible business insurance early on. It may help cover certain risks, such as accidental property damage or injury claims when you least expect them.  Having appropriate insurance in place can help manage financial risk if unexpected events occur.

Taking risk management seriously can support confidence among clients, families and sector partners. It sends a clear message: you’re professional, reliable, and committed to keeping everyone safe.

Build trust and protect your NDIS business in minutes

With BizCover, managing your risks is simple. You can jump online, compare multiple quotes side-by-side, and secure your policy within about 10 minutes. It’s fast, affordable and designed for busy small business owners.

When you’re ready to protect your hard work and grow with confidence, visit BizCover for your free quote and lock in cover that moves with your NDIS business.