7 easy marketing tips to grow your tradie business

Not sure how to promote your tradie business online or offline? Don’t worry. We’ve cut through the marketing jargon to give you simple, actionable tips to grow your customer base and get more leads. With some planning and focus on the basics, you can increase your business visibility quickly.

 1. Google Business Profile

A fleshed-out Google Business Profile can be a great way to easily convey key business information to prospects, build trust in your business, and get more leads for a trade business. Learn more about setting up your free Google Business Profile and how it can help grow a trade business.

A Google Business Profile is one of the most effective ways for potential customers to find, connect, and engage with your business online. It includes key contact details, your business address, opening hours, customer reviews, and photos of your work, making it easier for customers to choose your services.

2. Social media and local online presence

There are several ways to market your business online — from Facebook and Instagram to LinkedIn, TikTok, and more. Focus on the channels where your customers spend the most time and share examples of your work.

Local SEO is crucial

Make sure your website and Google Business Profile are optimised for local searches so nearby customers can find you easily. This includes using location-based keywords, listing your business on online directories, and keeping your contact details consistent across platforms.

Word of mouth still works

Encourage happy customers to leave online reviews, share your social media pages, and refer friends and family. Positive recommendations can often bring in more leads than paid advertising. Plus, you could also consider starting a referral program (see more on this below).

3. Signage, branding and fridge magnets

Investing in professional signage and branding helps your business get noticed. Consider attention-grabbing colours, a strong logo, and consistent design across your work vehicles, uniforms, stationery, and advertising.

Fridge magnets or small branded items are a low-cost way to keep your business in front of potential customers at home. Combined with clear signage on vehicles and at job sites, this helps reinforce your brand and makes your business memorable.

4. Email marketing

Keeping in touch with your customers via email marketing is an effective way to stay top of mind. Regular emails not only help generate repeat business but can also attract new leads.

Include helpful tips, promotions or updates about your services, and always include links to your social media profiles and website. Keep emails relevant and concise to encourage customers to engage.

5. Referral programs

Creating a referral program for your customers is a strategic way to drive new business without being complicated or costly.

Invite satisfied customers to recommend your business to their family and friends. Once you get leads from their referrals, reward them with a discount, a voucher, or other incentives. It’s a win-win for your business and for your customers.

6. Develop strategic partnerships and ongoing relationships

The trade industry is very competitive, which means establishing strategic partnerships with other businesses can give you an edge. This can be anything from simple ongoing relationships (such as a preferred plumber working with a builder on their projects), to more formal agreements (such as being the go-to trade business for a real-estate agent).

7. Offer multiple payment options

By offering multiple payment options (such as cash, EFTPOS, PayPal and others) you don’t unintentionally exclude any of your customers. Having multiple payment options ensures that your customers are able to pay their preferred way and won’t move their business to the competition.

Ready to start growing your business?

BizCover has been providing simple insurance solutions to tradies since 2008. If you’re a tradesperson intent on growing your business, then consider what kinds of insurance you may want to help protect what you’ve built.

From Public Liability insurance to Portable Equipment and Theft insurance, BizCover offers a range of policies suited to tradies from some of Australia’s leading insurance providers.

Get your insurance sorted today and find out how much you could save.