An ever-exciting hub of entertainment and business activity, the Gold Coast attracted 3.7 million domestic visitors in the 12 months to September 2022. During that period, spending by domestic tourists on the Gold Coast reached $4.2 billion.
With a population of over 630,000, the Gold Coast can be a fantastic city for small business owners. While it is a competitive trading environment, there are also plenty of opportunities – from the locals, but also from the large number of tourists who visit the Gold Coast annually.
For business owners in 2023, achieving sustained business growth will likely require that you lean into digital marketing tactics to draw as many customers as possible to your business. So with that in mind we’ve compiled seven select digital marketing for gold coast business tips and social media marketing tips that you may introduce to help your Gold Coast business blossom.
1. Identify your goals
Before committing to digital marketing activities to advertise a business, it can be critical that you identify what you’d like to measure and how this relates back to the business outcomes you are targeting.
For ambitious small business owners it can be tempting to simply jump into digital marketing without really understanding what outcomes they want to achieve. This can potentially lead to poor results and leave a sour taste in your mouth when you come to assessing the return on your marketing spend.
Think about whether you’d like to simply grow your business in a general sense, expand into new verticals, or build your business up in order to sell it.
From there, you can then determine what it is that you will measure online to determine if you are sufficiently tracking towards this goal. For example, if your business goal is growth, you may determine that you need to increase your revenue by 25 per cent. Then, you may calculate that to do so you will have to find a way to increase your online leads or sales by 45 per cent.
2. Choose your tactics
When it comes to digital marketing for your Gold Coast business, there are many, many ways to market your company online. Once you understand the key business outcome you are trying to achieve and what sort of measures you will put in place to see they are working, it’s time to get tactical. Your tactics can range from:
- awareness driving campaigns
- lead driving campaigns
- engagement campaigns
- nurturing campaigns and
- conversion campaigns
Below are some common marketing tactics that you may consider applying in your local Gold Coast business.
3. Ensure that your Google Business Profile is complete
A Google Business Profile offers great ways to connect your business directly with your target audience and customers online, whether they are looking for you in organic search engine listings or via Google Maps.
For small businesses, a Google Business Profile offers a great way to advertise a business and raise its profile. Indeed a Google Business Profile can be considered essential when it comes to enabling your customers and potential customers to easily find your business online, review your products or services, and to get directions to your business premises.
4. Generate online reviews
Online reviews can add much-needed credibility to your business – especially for customers who have never done business with you. Now that you have your Google Business Profile set up, you are ready to start generating reviews.
Every time a customer gives you positive feedback – whether over the phone, via email, or in person – ask for their permission to use their words (with their name) as a standalone testimonial, and also across your various marketing collateral. Why? Because glowing customer reviews from real customers are worth their weight in gold when it comes to growing a small business.
5. Create content that engages and converts
Some business owners think that digital marketing starts and finishes with creating a website. But the reality is that a company website is just the start. Small business owners can benefit from making their company website a useful and valuable destination where face to face discussions with clients are translated online.
One of the ways that small business owners on the Gold Coast can maximise their businesses exposure is through creating high quality content. Ensure that your website has a blog and a news section where you can create useful, unique, and relevant content for your target audience.
Blogs, creative infographics, animations, ebooks, how-to guides, and videos are great ways to back up your claims of being an industry leader. They will also help your organic SEO rankings. Social media marketing also offers unique ways to engage your audience through quality, engaging content.
6. Use Google AdWords to target people looking for your products or services
Now that you’ve got a website and are creating SEO content that informs and educates your audience, and your business is listed in the right places, why not now focus on maximising your coverage by embracing Google AdWords? AdWords offer businesses the opportunity to bid on keywords that their target audience is naturally searching for.
You can then refine this to specific locations. For example, if you are a cafe in Broadbeach on Surfers Paradise, it might be worth targeting people who use search engines to find certain businesses near them. You could even use Google ad extensions to make it easier for people to find your business and schedule your ads to run only when your business is open.
Use Facebook ads to reach your target audience
Facebook offers lots of targeting capabilities for small businesses such as yours. You can use Facebook to target prospects within your local area who may be interested in your products or services. If you do it well, your business may be rewarded in the form of Facebook ‘likes’ and ‘follows’.
The final word: Prior planning prevents poor performance
As pilots often say when planning a flight, prior planning prevents poor performance. And that proverb applies equally to developing and rolling out a marketing strategy for a small business.
Effective marketing starts with effective planning. To increase your chances of success, ensure that you understand where your business is going and what you’d like to achieve. Then begin by looking into specific tactics that will help you reach your business goals. And remember – keep testing and learning by reviewing data and the results of your marketing so you can make continual tweaks based on the results you are seeing.
Choose BizCover for Gold Coast business insurance made easy
While you work on reviewing and implementing changes to the marketing tactics for your Gold Coast business, you may also review your existing business insurance while you are at it.
BizCover helps small business owners by making purchasing business insurance quick, paperless, and super easy. Compare competitive quotes from leading insurers online and save on your business insurance this year.
Is your Gold Coast business insurance coming up for renewal soon? Or have your business circumstances changed recently? In both cases, BizCover can help by taking the pain and hassle out of purchasing business insurance.
We make business insurance easy by making it fast and paperwork-free. Compare competitive quotes from Australia’s leading insurers online, get covered in minutes, and save on business insurance today. Learn more about insurance for your business, or give BizCover a bell on 1300 920 875 to chat about your business insurance options.
This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording.
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