To celebrate International Women’s Day, Thursday March 8th 2018 we are celebrating one inspiring female entrepreneur, BizCover customer Laura Vogt and her business Lucid 8 Unisex Apparel.
Laura Vogt is passionate about what she does and it shows. Her unisex apparel store Lucid 8, is home to an array of creative designs, rainbow colours and original clothing pieces. A cross between modern street wear and fine art, her wares support conscious designs and artists.
“I have always been a creative and business minded person,” she explains “As a kid, I made clay sculptures of dogs, and would sit at a table, on the end of the driveway at home and try to sell my clay models to passers-by.”
“Skip a few years ahead and I remember learning what the word ‘Entrepreneur’ meant in business studies at school and thinking “I want to do that”!”
In 2012, Laura started selling upcycled vintage clothing and participating in various market stalls across Adelaide. An old school friend then caught her attention with her established online boutique, inspiring her to start her own.
“I thought “If she can do it, then I can do it!”, so I did some research, borrowed $1,000 from mum and began my online venture at the beginning of 2014.”
Fast forward almost 4 years, Laura is running an online store, pop-up store and her own market store, and the passion hasn’t diminished.
“I love picking stocks for upcoming seasons, styling outfits for photoshoots, seeing the look on someone’s face when they find their perfect piece, packing and posting each new order that comes through online, being surrounded each day by unique fashion and beautiful people, and of course, the thrill of running my own market stall and pop-up shop.”
Lucid 8 has separated itself from the epidemic that is fast-fashion; selling high-quality streetwear pieces that have been created in small, privately owned factories or sewing studios across Australia and around the world.
“The pieces you find are made with ethically sourced fabrics, offcuts, recycled deadstock, there is no mass production or animal skins here,” confirms Vogt.
She’s even managed to stock world renown and highly sought-after Palillo collections from Finland, which she sites as one of the leading reasons for establishing her brand.
“I sent Daniel (Palillo) a heartfelt email explaining that I’d been a collector of his work for some time and I feel as if Daniel could sense the passion I had for his designs and for my business as well,” she recalls.
“I sent a small order for around 20 pieces and we continued to work together for 2 years, until his final collection “Paintings about the Fashion World” was released.”
“I am proud to have had a selection of his garments available at Lucid 8, as I believe this was one of the leading catalysts which propelled my business into popularity,”
When asked what her advice would be to someone looking to start their own business she has this to say.
“Start by making a list of your biggest idols,” she advises “Study them, who are they and what’s their story?”
“What books did they read, what sort of mindset do they have and what motivates them for success?”
“Learn from others, praise the success of others and allow that to motivate you into building your best life.”
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You can see more about Lucid 8 on their facebook page – https://www.facebook.com/Lucid8unisexapparel/
