Customer Spotlight: Elite Words
On today, International Women’s Entrepreneurship Day, we celebrate with one entrepreneurial BizCover customer, Natalie Dawson of Elite Words.
After over ten successful years at Western Sydney University, running significant elements of the organisation’s website and content, Natalie decided to strike out on her own, starting Elite Words in April of this year.
After only a few months in business, Elite Words has already made a name for itself building client success through high-quality copywriting, proofing, content strategy, content analysis, and content audits.
“I love working with a variety of clients from different industries as well as Government departments,” explains Dawson, “I enjoy the variety that the Elite Words client base offers me.”
“No two days are ever the same,” she continues, “One day I’ll be in Parramatta discussing style guides with a NSW Government department and the next day I’ll be in my office working away on blog posts for clients.”
“I love writing words that help my clients to achieve success.”
With only a few months in the business, Natalie was already able to help her high-end clients.
“Mid way through 2017, I was thrilled to be able to influence the decision of a CEO to pursue a major rebrand of his business.”
But even with such early success, there are still challenges that face Natalie with her business.
“Elite Words is a 24/7 proposition,” she explains, “Juggling my workload to maximise client satisfaction can be challenging at times, to say the least.”
”Maintaining a positive work/life balance and keeping my customers happy is without a doubt my biggest challenge.”
It’s this balance that can easily be tipped, causing errors and mistakes that can too easily result in a lawsuit or claim. It’s this piece of mind that Dawson justifies her insurance with BizCover.
“I insure my business because it is the right thing to do. It is more important for Elite Words to have peace of mind than to worry about the cost of insurance.”
“In the short term, organisations can save money by being uninsured but in the long term it could cost them a lot more.”
“For me, that is not a risk worth taking.”