7 types of customers and how to convert them

In your day-to-day activities as a business owner, you will come across a variety of customer types, each of whom will act differently and desire different things from your company.

Understanding what motivates each kind of customer to convert can help you get a leg up on your competitors because you can use the insights you gain to better tailor services and offer superior customer service.

Here’s an overview of the types of customers you may encounter:

1. New Clients

Customers who are unfamiliar with your company will have questions about how things work, but they may not know how to ask these questions properly. Many new customers may have inquiries that seem innocuous to you and your staff but are reasonable to someone who has never seen what you do before.

Customers may not know which product is best for them or simply want to learn more– every connection with a new customer is critical for your company. If you make it a pleasant experience for them, they are more likely to come back.

It’s much easier to keep a consumer once they’ve made a purchase from you since brand loyalty kicks in and a foundation of trust is established.

Customer service and helping them through every stage of the purchasing process is critical if you want to convert a new customer. You’ll have to wait, but if you commit to assisting them as much as possible, your conversion rates may improve.

2. Impulsive Buyers

This type of customer can be irrational, quick, and unconcerned about money. They are usually in a hurry to buy something, and they frequently overlook the fine print. Because the purchase was made on impulse, they may contact your customer care department with a complaint if it is not what they expected.

These customers are typically targeted by supermarkets and major retail outlets (think of those small items that are displayed in checkout lanes) often using pop-ups during the checkout process. These pop-ups may include products that are relevant or complementary to the one they are purchasing and can increase business conversion.

If the pop-up item is relevant to your client’s purchase intent, it has the potential to convert into a larger sale. However, you should make sure your customers understand what they’re buying to avoid unfavourable reviews and customer support complaints.

Customers who are shopping on the spur of the moment are more likely to buy based on a product photo rather than the description. It is critical to have high-quality photographs on your website to target these customers.

3. Customers who are dissatisfied

Customers who are upset are the most difficult to deal with since they are likely to remain discontent regardless of what you say or offer.

Having a strategy in place to deal with angry consumers will help you manage these situations and keep your clients.

Make sure you’re talking with them in a calm, concise manner, and that you’re allowing them to say what they need to say. An open ear is often the greatest therapy for an upset consumer.

Learn more about your customers’ feelings and interactions with your company by implementing customer feedback software into your operations. Based on the input, you can then make changes.

To cope with irritated clients and improve business conversion, make sure your personnel increase their empathy abilities. Being able to put yourself in your customer’s position will help you address their problems with little consequences.

If handled correctly, disgruntled consumers can become repeat customers. If a consumer is dissatisfied with your service or product, it may be reasonable to compensate them. This could be in the form of a coupon or a discount. This might help your company gain a reputation for being respectful and loyal.

4. Loyal Customers

Customers who are loyal to you will be your favourite; nonetheless, they may expect priority service over other customers.

Converting loyal consumers may be easier than converting new customers because they’ve been loyal to your company for a long time and have a high level of brand loyalty and trust. They can also be a wonderful source of organic marketing for your company if you encourage them to post about their positive experiences with your brand on social media.

It’s critical to be proactive in your approach if you want to keep converting loyal clients — identify problems before they develop and resolve them quickly. It could be a good idea to start a loyalty programme to make them feel appreciated and to give them more reasons to shop with you.

5. Customers who are tech-savvy

Customers who are tech-savvy will always look for the greatest offer and will be able to swiftly compare prices on several websites to guarantee they are receiving the best value.

Converting tech-savvy clients can be difficult; they will often research their purchases and pay careful attention to what they buy and when they acquire it. These clients are likely to be price-conscious, which is why they are looking for the greatest deal. For instance, a customer who is tech-savvy may not want to pay for shipment. In order to convert this customer, it may be necessary to offer free shipping in order to generate additional income and boost your bottom line.

To ensure that these customers convert, provide a variety of payment options to remove any hurdles to purchase.

6. Customers who perform research

This is one of the most difficult types of customers to convert. They compare your products to those of your competitors and carefully evaluate the benefits and drawbacks of buying from each merchant.

It is feasible to convert them, but your website and business presence must deliver high-quality information at the correct time and location. Consider including social proof on your website, such as client feedback and case studies.

You can also include features and competitor comparisons to show how your company differs from the competitors. Finally, focus on your USPs and value propositions to guarantee that you’re providing these customers with the greatest product possible while also establishing trust between your company and the consumer.

7. Customers who refer others

Customers who have been referred to the company by existing clients are known as referral customers. Because their referrer will have discussed your service with them before to purchase, it’s probable that they’ll have a good understanding of it.

Because these clients have been suggested by loyal customers, their expectations may already be high; thus, it’s critical to make their experience as smooth as possible.

Have a clear referral onboarding plan to lead these customers through your business and offer them a smooth experience to ensure they convert. They may be interested in specific items or services, so having a thorough understanding of your offerings will be crucial in converting them.

If this customer has a bad experience with your company, the loyal customer who suggested them may lose faith in it as well. This is the worst worst-case situation, which must be avoided at all costs.

Recognise what makes your company unique

Customers, regardless of customer type, are more likely to buy from a company they can trust. You may establish trust in your company by distributing things quickly and successfully managing client complaints. You can skyrocket your business conversion if you know what makes your company unique.

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