Even the best-run company with excellent services is worthless if no one knows about it. Marketing your business as an independent contractor can be difficult. You have limited time and resources and competing against larger organisations can be very overwhelming.
However, you don’t need a large budget to make an impression. An effective marketing plan can help you get your name out there, bring in new leads, and outperform your competition with a little ingenuity and strategy. For ideas on how to take your business promotion to the next level, look over these 10 proven marketing methods.
1. Create a Personal Brand
It is critical to develop and maintain a strong personal brand before engaging in any marketing efforts. You must be capable of explaining exactly what you do and how you differ from your competitors; you also need to create consistent messaging.
Try to take a back seat and look at things from the perspective of your target market. What will entice them in, keep them engaged, and encourage them to return? Consider the following questions:
- What does my company represent?
- What areas of knowledge do I have?
- What solutions do I offer that are truly effective?
- Take the time to develop your brand, articulate it authentically, and carry that message across your marketing strategy.
2. Create an Expert-looking Website
If you have yet to create a professional website for your business, now is the time to get one, especially given that technology now allows you to have one for less than $20 per month.
When potential clients are seeking consultants who supply the services you offer or simply want more information about you, they will go online and look for them. Buyers want to be well-informed before making a purchase, so design a website that answers their most common inquiries, such as who you are, what you do, and what value you bring.
A quality website will also aid in the promotion of your business. Above all, it will assist you in appearing in search results. Easy-to-follow templates, guidelines, and styles make creating your own website a breeze.
3. Start a blog
Blogging is an excellent way to demonstrate your expertise, reach your target audience, and keep in touch with current clients. Adding a blog to your company website will help you attract more visitors and clients. Blog entries, on the other hand, should be produced frequently to maintain interest and should cover important themes that demonstrate your experience.
Create a content calendar and stick to a publication schedule to ensure you keep on track with your publishing. Remember, producing quality content regularly is preferable to releasing sub-par content frequently. Share your knowledge about your field to demonstrate your expertise to readers and why they should hire you for their next assignment.
4. Provide content
If you haven’t noticed, one of the simplest and most efficient ways to market your business is to create content. Look for related topics to write about in other magazines, websites, or blogs that share your target audience.
It is at this point that having a professional website and blog comes into its own. If you’ve followed our earlier tips, you’ll already have content to talk about when pitching ideas. Having your name and the name of your firm appear in other publications will help bring visitors back to your website, increase your company’s visibility, and increase your trustworthiness.
5. Invest in your community
Getting your company’s name out in the community can help it become more prominent in people’s minds. Offer to write a Q&A or how-to column in your area of expertise for a local newspaper.
Lead a free class or workshop, look for local sponsorship opportunities, or volunteer your services where they are needed to give back to your community.
6. Embrace social media
Maintaining a social media presence is an excellent method to stay in touch with current and potential customers. Create a LinkedIn or Facebook corporate profile and provide important industry news or links to new blog pieces. Just remember to keep a professional demeanour. Rather than bombarding your social network with whatever is on your mind, strike a balance between sharing personal interests and business-related information.
Liking, commenting, and sharing other people’s articles increases your visibility and helps in the development of relationships. If you want to enhance your reputation and establish yourself as a thought leader, make sure your comments are relevant and intelligent.
7. Seek referrals
Referrals are a vital component of marketing that is frequently disregarded. Clients are more likely to believe in your abilities if they hear about it from others they trust. When requesting a recommendation, begin by proving value to a client and then wait for the appropriate moment to ask for a referral. Make an extra effort to maintain relationships with repeat customers—these are the folks that keep your business stable and attract new customers. Taking the time to thank them and express your gratitude for their business can go a long way.
8. Play around with video
Video content, as a medium, can help your target audience gain a better idea of who you are. You may use video in a variety of ways in your marketing efforts. Create a YouTube channel or post videos on your website where you give advice, answer frequently asked questions, or interview individuals in your business.
It is not necessary to spend a lot of money to make a video. With today’s technology, you can make high-quality videos on your smartphone, trim and edit them with low-cost editing software, and then post them online. Videos allow you to customise your pitch and add personality to what you have to offer.
9. Maintain contact via email
Email marketing can help you retain and grow your relationships with current and potential customers. Create a form on your website for people to sign up to get emails from you, and then use an email provider to compose, track, and deliver emails to a list of people.
Consider putting together a monthly or biweekly e-newsletter with the latest news, insider insights, or information about your services. Make sure your contacts have the option to opt-in or out at any moment.
10. Take your efforts offline
Offline networking is equally as vital as the online activities mentioned above. Keep in mind that you are the finest spokesperson for your company. Mentoring someone new to independent consulting is a great way to become active in your field. Attend conferences, local meet-ups, and promotional events to get the word out about your company. Offline marketing initiatives offer a personal touch and allow a one-of-a-kind opportunity to tell your story one-on-one.
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