Handpicked Episode 1: “Winning with Wine”
Why do subscribers leave? More importantly, how do you make them stay?
Kicking off a brand-new season of Handpicked, Naomi welcomes Joanne Heggins from the subscription-based wine business Divino. As Joanne eagerly seeks those elusive “silver bullet” marketing tips to boost her wine subscription venture, Naomi lays out a pathway:
- Identify where your most valuable customers come from.
- Learn from them, and most importantly.
- Listen
Naomi explains that mastering the subscription game is not just about acquiring, but also about listening and retaining. It’s about crafting a brand story so compelling that customers become its advocates. So, if you’re wondering how to keep your subscribers hooked, this episode is brimming with golden advice.
With a toast to the future, Joanne can look forward to Divino’s growth, knowing her efforts are backed by BizCover.
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This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording or Product Disclosure Statement (available on our website). Please consider whether the advice is suitable for you before proceeding with any purchase. Target Market Determination document is also available (as applicable). © 2026 BizCover Pty Limited, all rights reserved. ABN 68 127 707 975; AFSL 501769.
