Handpicked Episode 4: “Beyond the Personal Brand”

July 9, 2023

1 min read

Handpicked episode 4 is all about amplifying the personal brand of a business. Sponsored by BizCover

In this episode of Handpicked, Maria Filardo of Filardo Ercan Architects seeks insights from Naomi Simson on amplifying brand awareness.

Naomi suggests that while online presence matters, there’s a unique allure in allowing clients to physically experience the magic of design. From seeking the right distribution partners to leaning on client success stories, the duo unpacks how tangible value can be demonstrated in intangible services. The conversation also delves into nurturing staff loyalty that goes beyond paychecks.

Thanks to BizCover, Maria is free to focus on her designs and branding, secure in the knowledge that her business is protected from unforeseen challenges.

This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording.
© 2023 BizCover Pty Limited, all rights reserved. ABN 68 127 707 975; AFSL 501769

This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording or Product Disclosure Statement (available on our website). Please consider whether the advice is suitable for you before proceeding with any purchase. Target Market Determination document is also available (as applicable). © 2026 BizCover Pty Limited, all rights reserved. ABN 68 127 707 975; AFSL 501769.

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