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What does online retailer insurance cover?
Online retailer insurance generally protects your business, stock, and equipment. It helps ecommerce businesses and online sellers address common risks, such as:
- Client injury or property damage caused by the products you sell
- Replacing damaged stock or inventory
- Theft
- Cyberattacks or data breaches
- Unplanned business interruptions
BizCover understands the insurance needs of ecommerce sites and online retailers. We offer tailored policy options with instant cover in minutes.

Why do online and ecommerce businesses need insurance?
Online retailers face different risks than brick-and-mortar stores. Having appropriate online business insurance in place helps protect your business from common risks that can lead to a financial loss.
| Industry-specific risks | General risks |
|---|---|
| Customer injury or property damage caused by items you sell (including those you have imported) | Your business laptop is stolen |
| A cyberattack exposes your customers’ personal details | A delivery person slips and injures themselves in your garage |
Who needs ecommerce insurance?
Ecommerce insurance may benefit a wide range of online retailers. We offer insurance options to ecommerce businesses across Australia, including:
Online Retailers
Dropshipping Businesses
Wholesalers
Virtual Marketplace Sellers
Online Food & Beverage Sellers
Online Clothing & Jewellery Stores
Online Computer & Electronics Stores
What types of insurance do online retailers need?
Online retailers and ecommerce sites may want to consider several types of cover to protect their businesses. With BizCover, you can mix and match insurance to create an insurance portfolio that fits your unique business needs.
Basic ecommerce insurance:
Additional ecommerce insurance
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Start a quote to see how much you can save and buy online in minutes.
How much does ecommerce business insurance cost?
Business insurance for online and ecommerce retailers varies based on factors such as the size of your business and amount of cover you choose. Compare multiple quotes from selected leading Australian insurance partners to find out how much you’ll pay.

Factors influencing cost
Risks of the industry
Cover level amount
Annual Turnover
Number of Employees
Claims History
Get flexible cover to match your business needs
We offer cover levels to suit a variety of online retailers, including Public Liability up to $20 million and Cyber Liability up to $2 million.
Unsure how much to choose? Think about:
Underinsurance
We know it’s tempting to select a lower level of cover to reduce premiums, but this can leave businesses shocked and insufficiently covered when making a claim.
Ways underinsurance catches business owners out:
Inflation
With inflation, the cost of living and doing business increases. Remember to over yourself, your tools and assets for the rising costs of replacing or covering them, not what you paid for them – you may be surprised at the difference.
Not covering the full cost of your risks
If you select cover levels for less than the value you may be found liable – left out of pocket when it comes to claims time. It’s important to review your risks and determine how much you will need to cover any claim that may come your way.

Factors influencing cost
Risk of the industry
Cover level amount
Annual turnover
Number of employees
Claims history
Get flexible cover to match your business needs
We offer cover levels to suit a variety of online retailers, including Public Liability up to $20 million and Cyber Liability up to $2 million.
Unsure how much to choose? Think about:
Statutory professional requirements
Cover required by contracts
Number of employees being covered
Your contract value
Worst case scenario claim size
Underinsurance
We know it’s tempting to select a lower level of cover to reduce premiums, but this can leave businesses shocked and insufficiently covered when making a claim.
Ways underinsurance catches business owners out:
Inflation
With inflation, the cost of living and doing business increases. Remember to over yourself, your tools and assets for the rising costs of replacing or covering them, not what you paid for them – you may be surprised at the difference.
Not covering the full cost of your risks
If you select cover levels for less than the value you may be found liable – left out of pocket when it comes to claims time. It’s important to review your risks and determine how much you will need to cover any claim that may come your way.
How It Works – Buying Online
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See How Much Other eCommerce and Online Businesses Have Saved By Purchasing a Policy Through BizCover
^Savings made from February to August 2025. This information is provided as a guide only and may not reflect pricing for your particular business, as individual underwriting criteria will apply.
Frequently asked questions
Businesses that sell from a physical premises may want to consider different types of insurance than a business that only sells online. For example, Building cover protects physical buildings that you own and operate your business from. Glass cover may also be important for protecting windows and some signage in your shop.
Business insurance might be required for some businesses that sell items on many third-party platforms. For example, Amazon requires Australian sellers to have Public Liability insurance once they hit certain sales thresholds. Always check the terms of service and/or seller agreements for third-party platforms to understand your insurance obligations (if any).
Yes, insurance generally covers dropshipping businesses. Under Australian Consumer Law[SM3.1], businesses are considered the manufacturer of goods that they import or sell under their own brand. If a product you have sold and dropshipped injures a customer or damages their property, you can be held liable. Public & Products Liability covers these types of claims and can help protect dropshippers.
Yes, Product Liability should be considered by ecommerce retailers. If a product you sold causes injury to a customer or damages their property, you could be held liable. Product Liability typically covers these types of claims for ecommerce retailers. It is typically part of a Public Liability policy.













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