Why do Marketing Consultants need it?
Your clients ultimately rely on you to help increase their leads, sales and profits, but you can rely on us to protect you against potential pain-points. Being the marketing professional that you are, we don’t need to convince you that comparing insurance from multiple leading insurers in the one online marketplace is the smart way to go.
Did you Know?
As a marketing consultant, it important to remove any avoidance of doubt as to the work that you are going to deliver, so you should ensure that you sign a contract outlining exactly what your client can expect as a result of your work and whether there are any clear deliverables or KPIs you are expected to meet.
Insurance for Marketing Consultants
As a marketing consultant, you are expected to wear many hats. Keeping all of your clients happy is easier said than done, so it’s likely you may encounter a hard-to-please customer who holds unreasonably high expectations. Accusations of failing to deliver a promised result; miscalculation in advertising spend; or allegations of misrepresentation could land you in hot water.
Professional Indemnity insurance is your secret weapon to protect you against financial losses if you end up facing a claim for negligence, in or out of court. It will cover legal and defence costs, court costs, PR costs, and compensation awarded to your client.
If you have an office where your clients visit you, or you are getting your dose of vitamin D by heading out to meet them, Public Liability insurance will protect you from financial losses arising from a claim of accidental injury or property damage as a result of you going about your business.
Your clients are important, but so are your business assets. Without the right cover, you could be hit with a few unwanted challenges that could leave you severely out of pocket. Consider cover for your contents, stock and buildings to protect against fire, storm, theft, vandalism and accidental damage.
Business Interruption cover will ensure you get back on your feet in no time by covering the increased costs of running your business, as well as lost revenue while it is of action due to an insurable event.
Consider the client data you are storing and the consequences if it were to be compromised. Protect your business against the expense and legal costs associated if your network is hacked and your client’s sensitive information is stolen.
Claims Scenarios Advertising fail
An advertising agency was engaged by a food manufacturing client to prepare an advertising campaign for their newest baby food product. The client provided strict instructions for the ad copy to include that their new baby food product did not contain nuts. The agency prepared the ad, and after approval of the final copy the ad was run in a Parenting Magazine. Unfortunately, the copy which went to print was an earlier draft which did not refer to the product being nut free and was the result of miscommunication between the agency’s staff. The client reported a marked drop in sales as a result of the incorrect version of the ad being run, and issued a claim against the agency for compensation.
It was determined the advertising agency was liable, as it failed to follow the specific instructions of the client and did not have appropriate measures in place to prevent errors. The claim ultimately settled at mediation prior to going to trial for $180,000 in compensation, plus defence costs of $40,000.
Easy to apply and purchase insurance online from reputable insurance companies. Nice to see the comparison charts before purchasing.
I’d looked about a bit for PI insurance but was finding it hard to understand what I was getting for what price. BizCover’s survey helped me define what cover I actually needed and I was very happy with the prices and levels to choose from. Too easy, and I’m relieved to be covered now!
The particular client I was insuring is notorious for last minute requirements. BizCover is responsive and when I needed to speak to someone it was immediate and easy. Not common in the world of recorded messages and ‘refer to our website’. Great service
Effortless – so easy to compare and you can have your policy in 5 minutes!!
I wish all business transactions were this easy!
So easy – the policy comparison was a great feature!