Over the past few years, technology has completely changed the way many do business. If you’re wondering how e-commerce giants like Amazon are doing great online, this article will reveal the secret behind their success. With increasing competition, the e-commerce industry is developing at a very fast pace. This has become possible with tools of artificial intelligence (AI), augmented reality, and machine learning. E-commerce business website owners use these technologies to stand out from the crowd. However, it not only helps businesses, but customers too. Technology keeps improving business models with the aim of delivering the best customer services. Here we explain how AI is effectively helping businesses to boost sales and improve the online experience for customers.
Offers a more personalised experience
Every business owner aims to deliver their products and services on time to the right customer. With the help of Artificial Intelligence, you can offer a more personalised experience to your customers through knowing and understanding their choices and preferences. With a combination of AI and machine learning, you can gather customers’ data and analyse their search history to gain accurate insights. AI tools like Chatbots attract potential customers and provide solutions to their queries. This will motivate users to visit your website and purchase your products or services.
AI tools help eCommerce businesses create better online experiences by:
- Providing recommendations and offers.
- Offering real-time customer support and helping to collect feedback.
- Promoting a more conversational platform to customers.
- Collecting and processing information for future use.
Boost conversions
Conversion rates are very important to run a successful business online as it helps you to generate sales and earn a profit. AI conversational chatbots help increase user engagement on your website, provide easy navigation, and send notifications of upcoming sales and deals. This tool is effective for increasing sales online. You can customise the program to modes such as audio and text to interact with customers.
Fast and reliable customer support
Customers desire quick results. People who receive real-time solutions to their problems are more likely to buy something from your site, and AI technology is helping to make this process faster. AI can provide customer support round the clock. On average, 74% of customers love to buy from sites that provide customer support. This creates a strong and loyal customer base.
Optimise the marketing process
Data collected by machine learning and AI help predict visitors’ behaviour, analyse their purchase patterns, and actively gauge users’ time spent on your website, which can be used to better design and implement your marketing strategy.
Tips for Implementing Artificial Intelligence into your eCommerce Marketing Strategy
It can be difficult to embed new technology into your marketing strategies. Creating a plan and following it is quite time-consuming, but it will be worth your efforts. Here are some tips you can follow if you want to successfully implement AI into your eCommerce marketing.
Create a roadmap
Planning is the first and foremost step of any marketing strategy. Here you decide the budget, medium, target and other guidelines for your campaign. When incorporating AI into your business model for the first time, you may wish to hire a technical expert or AI professional to assist you.
Set small targets
Setting small targets and achieving them on time will help build confidence. It will also help you slow down and learn from your mistakes, so that they won’t be repeated when your business decides to take bigger steps.
Collaborate with third-party expertise
You may need to collaborate with third-party service providers in order to achieve your goals in a short period of time. Chatbot, Qlik Sense, Boost.AI and Botmock, are some of the most popular AI thirty-party software available. Do some research and decide which service is right for you and your business.
Choose the right platform
Platforms play a crucial role when it comes to marketing. Social media, email, and text messages are some of the most commonly used platforms marketers use to promote their products and services, and attract traffic online with the help of artificial intelligence. You can easily reach your target audience and convert them into potential leads by using various marketing platforms.
Track the results
Last but not least, results matter. To know if your marketing strategies are working, you need to regularly track your results. This will help you to reach your business goals quickly and effectively.
Final thoughts
Artificial Intelligence is becoming a booming industry. From the movies to reality, many people now encounter AI in their everyday lives. If you want to deliver the best shopping experience to your customers, leverage the power of Artificial Intelligence.
“The opinions expressed by BizWitty Contributors are their own, not those of BizCover and should not be relied upon in place of appropriate professional advice. Please read our full disclaimer."
