Insights Technology

8 Ways Technology Can Better Your Business

Written by Isabel William

No matter how big or small your business is, or whether you manage a small team or a large one, there’s no excuse not to be up to date with the latest technology. There are so many new ways constantly evolving which  can help you achieve better results, and failing to keep up to date means that you will probably fall behind your competitors. That’s why we’ve prepared the following list of tips on how to use technology correctly, and just some of the benefits that you will enjoy.

1. Website

Even smaller businesses now have their own website, which they use in order to provide basic information about the company and promote their business,  while many will also sell their products directly through a website. A web presence is vital when it comes to increasing the chances you’ll be found on search engines and if you have your website designed and set up properly, you’ll probably see an increase in the number of prospective clients contacting you.

2. Social media

There is probably no better way to create strong relationships with your existing and future customers than using social media. You need to share high-value information with your followers and such information should be strictly related to your business. That’s how you’ll build trust and it will also position you as an expert in your field. Social media is  increasingly popular among younger generations and if you’re not sure how to organise your presence on these platforms effectively, make sure you hire a social media coordinator.

3. Stay connected at all times

Nowadays you can’t afford to be unavailable to clients. Regardless of where you are, a designated phone or tablet should always be with you, even on the weekend and after-hours. You may wish to mute all notifications at times, but if you have time, you should reply to messages and calls as soon as possible, because while you are idle you can be sure that your competitors are chasing up their queries and cementing connections with current and prospective clients.

4. Send your invoices online

Not only will you be saving money, but you’ll also be contributing to the preservation of our planet. To make the process even smoother, use an online program that is accessible and affordable. Such interfaces are usually very easy to learn and user-friendly, so you shouldn’t have any problems learning how to use them. It’ll also make life easier for your customers – all their invoices will be in one place, and nothing will get lost or misplaced.

5. Project management software

As the demands of businesses all over the world have been rising, technology has responded accordingly. Companies manage appointments and documents for clients, keep data organised and centralised, and meet deadlines, which is why the popularity of project management software has been rising steadily. There are many types of software available, some products more straightforward than others, but they are all quite adaptable, which means even the most basic ones can be useful to your business. It might be a good idea to contact an expert and consider enrolling in a business course available in Sydney, or your home city, before you set up your software. They may have some ideas to streamline your business and the way it uses project management software.

6. Email newsletter

Although people are exploring various ways of communication, typically using specially designed apps, email remains a strong marketing tool. If you keep your clients updated about your offers, any special deals or new products and services, you’ll build your audience and strengthen your relationship with your pre-existing clients. Sending out email newsletters that are informative and educational and full of original content is one of the best ways to advertise your company.

7. Storage

Every business is required to keep certain records or files for many years, a pile of paperwork that can grow quite fast. You can digitize these files and store them safely online, meaning that your data is centralised, secure, and you don’t need to wasted physical space. Also, make sure you have a backup program installed to store a copy of all those relevant files in the case of a fire or computer crash.

8. Cost-effective Communication

If you often conduct conference calls or communicate with clients from different countries, you know how expensive traditional channels of communication can be. Luckily, the Internet now allows you to keep the communication going at all times, regardless of the distance, for almost nothing (expect your monthly NBN provider fee).

While technological breakthroughs have indeed brought about many problems, there is no denying that they have improved almost every aspect of our lives. This is especially true if we use technology properly. So, if you want your business to grow, make sure you know how to use technology to your advantage.

“The opinions expressed by BizWitty Contributors are their own, not those of BizCover and should not be relied upon in place of appropriate professional advice. Please read our full disclaimer."

About the author

Isabel William

Isabel William is consultant by day and a blogger by night and Mum to twins 24/7. Areas of interest include education, well being, mental health and self-improvement. Considered by her peers as a lifetime educator, with a passion for writing and helping people, parenting, education and science.

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