Author - Lauren Clemett

Branding • Marketing & Sales

How to Avoid: a Big Business Branding Blunder

by Lauren Clemett

3 min read

One of the most common mistakes made in business is to confuse a logo with a brand. The word brand...

Lauren Clemett

At 8 years old Lauren was told she had ‘word blindness’ and would never be able to read or write properly, yet she went on to become a five time best selling author and International Stevie Award Winning Neurobranding expert, having worked within World leading advertising agencies as a brand manager, using her dyslexia disability as her greatest asset - to understand how the brain sees brands.

Lauren has over 25 years in the marketing communications arena; working within world leading advertising agencies such as Saatchi & Saatchi, Clemenger BBDO, Ogilvy & Mather and Grey Worldwide owning her own agency, Evergreen, focusing on Baby Boomer Marketing and was Brand Manager for AXA, delivering the International Rugby World Sevens Tournament.

She now owns the Award Winning personal branding consultancy, Ultimate Business Propellor, sharing her insight into how the consumer's mind works, providing the clarity and direction needed to package a stand out personal brand and rocket launch a professional service based business.

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