Branding Marketing & Sales

When to Consider Revamping Your Brand Image

Written by Allison Lewis

Deciding to revamp your brand or completely changing it can be tough but may also be the wisest decision you could make for your brand. It involves crucial steps since you are experimenting with whether this new brand and look would appeal to your customers. Many industries and companies change or rebrand their businesses. Their reasons are undoubtedly economic, but how do you know when your brand needs revamping?

1. Assuring Customers Loyalty and Trust

Most of the time, businesses consider revamping their brands to assure customer loyalty and trust. Sometimes it is a way of either making up for dissatisfactory customer feedback or for attracting more customers while reassuring the loyal ones. Everything you need to know about brand and branding is that it must be marketable. Once it is, that’s when you gain customers’ trust.

You establish a kind of understanding that makes it hard to take away from those who have experienced your product or service and the credibility of which. This trust, however, can turn into distrust if branding gets into a bad light. That’s when revamping your brand becomes necessary. Putting into consideration what little rough patch there is that might trigger the breaking of customer’s loyalty and trust.

2. Adapting to Changing Times

Another reason why businesses revamp their brand is that they want to be trendy. There are many ways to do this such as going digital or coming up with a new logo that speaks of time or specific phenomenon or maybe just going in with a new logo design that looks sleek and modern.

Some businesses do tweak their logos and brand slogans from time to time. Coca-Cola changes its slogan every two or three years. In 1906, Coca-Cola changed its slogan into “The Great National Temperance Beverage” to reflect a time in the United States when people were veering away from alcoholic beverages. Meanwhile, over 20 companies changed their logos in 2015.

Google, for instance, has significantly improved their logo for the first time in 16 years by changing the font. Verizon, Facebook, and KFC made changes in their logos too. Of course, who would forget when Apple finally ended the era of iOS 6 when they introduced a new colourful software update that created a divide among fans. What this new iOS release signified was an impression of the same company but a whole new brand and look for iPhones after the Steve Jobs era.

Therefore, if your business is thinking of revamping the brand in place of adapting to changing times, there’s no harm in doing so. Come up with a new slogan or make a slight adjustment to your logo or go for a significant overhaul. If you’re still not so sure of what to do, consult a great team, Shield CO Custom Signs, for example are great for helping out with your logo and advertising.

3. Making your Presence Known to Other Customers

If you ever decide to revamp your brand, ask yourself if it is better for the business? Will it change anything? Will it invite more opportunities? Another reason why businesses consider revamping their brand is that they would like to take a look at the possibility of attracting new consumers in the market or new pool of potential customers.

The broader the market, the more opportunity there is for a business to find new customers. When entering a new market, a company can make an uninspiring first impression and risk incorrectly positioning the brand. Specifically, when customers believe that one’s product or service is too particular, it must be limited to only a specific group. That wouldn’t be helpful in your business.

Therefore, figure out how you can make some changes to your brand that may be able to get the attention of new customers. Making your presence known to other customers means giving them the impression that your brand is genuinely accessible to them.

4. Reaffirm your company’s mission

Knowing that there is nothing wrong with rebranding or revamping your brand, it is also essential to keep in mind your company’s mission statement when undertaking this process. The changes must also still accurately represent your company’s values.

You shouldn’t be quick to forget your brand – including the name and logo – that was part of your design when you first conceived your business. Consider whether any changes you would make wouldn’t completely lose that initial sense of identity that was initially synonymous with your brand. Instead, it should only help to reaffirm it. Be bold and stick to the core of your company and let it guide your business.

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About the author


Allison Lewis

Allison Lewis is a freelance creative writer. Her experience in digital marketing coupled with an interest in tech entrepreneurship makes her a fine contributor in the field of business and internet marketing.