Marketing & Sales

Top 7 Strategies to Boost Your Print Marketing Campaign

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Written by Meenu Makan

Since the advertising world has shifted online, many people believe that print marketing is no longer a practical approach to attract consumers. However, traditional marketing is making a comeback. Recent data suggests that print marketing will serve as a powerful marketing tool now and in the coming years.

Keep reading to discover the top 7 strategies that can help you boost your print marketing campaign.

1. Conduct Proper Research

All companies, small and large, should conduct market research before creating a marketing campaign. Setting a budget and defining your target market will allow your business to get the highest ROI.

It’s important to get a clear idea of your target audience and their needs. Where is there demand for your service or product? Will your target audience find your advertising interesting, and your item relevant to their lives? 

In addition, spend time analysing the different types of print, fonts, visuals, and illustrations that you’re planning to use. What is the best way to deliver your message? Determining these factors early on will help you stick to budget and only print the necessary materials. This will significantly improve the efficiency of your print marketing approach.

2. Add a Creative Call To Action

Each piece of print advertising should have a minimum of one aim or goal. For example, if you are mailing out individual brochures, the ad should contain a straightforward call to action. It could be anything from encouraging your audience to visit your storefront, to following you on social media. Whatever your aim is, you need to ensure that your print advertisement very clearly incorporates a call-to-action so that your readers can carry out that objective.

Ultimately, getting their attention with a uniquely crafted ad is just half the work done. They might require a gentle push tol help them move in the correct direction. In most cases, offering customers something of value is the best place to begin. Providing loyal customers with discounts, free trials, and coupon codes are some of the techniques you can use. 

3. Opt for Quality Materials

When designing a print marketing campaign, material quality is essential. If you are planning to launch a direct mail campaign, you may opt to spend a little more on suitable high-quality materials. Your readers will be able to recognise your efforts, and feel valued. 

5. Use High-Resolution Images

Images that tell a story are more likely to attract readers’ attention. However, don’t use a basic stock image – use exclusive images that convey your unique message. For example, if you are providing a product such as hair dye, you can share before and after pictures. This can be a great strategy as it provides a visual positive customer testimonial. 

The quality of the image is also vital. You may wish to hire a photographer to take some photos of your business, or a photoshop expert to touch up your images. Creating a professional appearance will help you gain more customers and generate revenue. Make sure to feature your brand and your business’s values. 

6. Consider Outsourcing Your Campaign

Print ad designing is very different from an online marketing campaign. Consider working with a professional who has authentic experience in this field. By working with a print marketing expert, you can have peace of mind that your final marketing campaign will be attention-grabbing. This will improve the ROI of your campaign and bring in new customers.

With an expert managing your print marketing, you will have more time to focus on your business development.

7. Combine Digital Content With Print Campaign

Digital marketing is the primary medium for advertising these days. However, a mix of digital and print marketing will allow you to reach a wider audience. An easy way to accomplish this is to include your website and social media handles in your print resources. Through this, you can guide potential customers to your digital content and help them to connect with your business online.

You can also include a scannable QR code on your print communications. With a QR code, customers can quickly access your services online. In addition, by endorsing the digital information via print marketing campaigns, you can considerably boost engagement and communication with your company and brand.

Conclusion

As more businesses worldwide are going digital for their advertising, print marketing campaigns have the potential to stand out again. You can connect with your customers offline using various creative print marketing strategies.

Your primary goal should be to use authentic images and allocate a specific budget for analysing the market and target audience. Ensure that your print advertisement has a fresh, uncomplicated design with a prominent call-to-action, and don’t hesitate to combine your print resources with your digital platforms. It is often beneficial to hire experts in this field to help steer you in the right direction.

How are you using print marketing for your business?

“The opinions expressed by BizWitty Contributors are their own, not those of BizCover and should not be relied upon in place of appropriate professional advice. Please read our full disclaimer."

About the author

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Meenu Makan

Working as a Digital Strategist at Absoltz Internet Marketing located in Macquarie Park, Sydney Australia. I work with businesses to maximise digital marketing opportunities and reach their business goals.