Search engine marketing (SEM) involves strategies, techniques, and tactics that help attract more prospective clients to a company’s website. It is the most important of the search engine optimisation (SEO) activities and involves acquiring the first page position in search engines, such as Google.
So, how can your growing firm use SEO to boost business? You may wish to consider working with an SEO consultant that understands the highly competitive niche market.
Let’s look at some of the factors that are important for lawyer SEO marketing:
Website Optimisation
Your website must have the correct markup to categorise its content. This is possible through Metadata which is used by Google and other search engines to index your content and classify the type of content it is. This all affects how easily people will find your business on the internet.
Better Navigation
All businesses need a seamless, intuitive user experience that provides the information and knowledge their customers want — and you want to be the best at delivering it. If your customers can’t find what they are looking for, it will make their experience less than ideal.
Lean In And Link
Search engines process information by crawling through websites and scanning them. Search engines can find your business as efficiently as possible by following links from other sites. When a link to your website is clicked, this is referred to as a “link juice” boost.
Share Your Valuable Knowledge with the World
Relevant and regular content is what you need. Your website needs to be consistently updated with the latest news, information, and insights pertinent to a niche in the legal world, whether it’s intellectual property, divorce law, tax law or others. You should also be featuring articles on your website that regularly incorporate relevant keywords. These are the types of content that will genuinely draw traffic and keep users coming back for more.
You should use long-tail keywords that are specific to the city or neighbourhood you are targeting. Keywords such as “Melbourne family law attorney” and “Melbourne divorce lawyer” are more likely to generate relevant traffic.
You may also consider guest posting on a similar website or blog. It’s a way to get your name out there as an expert in your industry and build a long-term relationship with your new audience. You get backlinks to your website and increased visibility. The publisher gets content for free.
Here are some more Legal SEO tips that will help you stand out from your competitors:
1. Make sure your website is targeted for the type of law that you practice. A great way to set your site apart is to focus on offering content on the specific kinds of cases you handle.
2. Consider sharing popular legal templates with your target clients to get your foot in the door. A well-crafted content asset can keep your brand front of mind with your target clients.
3. How can you show new website visitors that you are trustworthy? Showcase customer reviews, testimonials, case studies, blogs, videos, news releases and PR campaigns.
4. Make it easy to find you. Forms, contact links and chat boxes allow your prospective clients to connect with you as quickly and easily as possible.
5. Remember to link your social pages to your website. LinkedIn and Facebook are particularly suitable platforms.
As a manager or business owner, you should consider following these SEO tips to improve your website’s ranking on the search engine results page.
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