Marketing & Sales

Starting a Business: Marketing Tips for Getting the Word Out

Written by Taylor McKnight

The decision to start a business is always a challenge, and there is no guarantee of success. No matter how prepared you are, there is still no guarantee that you will succeed. However, starting a business may be a lucrative and life-changing career choice.

Before you decide to venture into any startup, you need to be confident and optimistic about running your business. This includes the ability to turn your ideas into plans, having self-discipline, being flexible, having a relevant and result-oriented marketing plan, and following your passion. The following are some startup marketing plans that you can utilise to get the word out for better results.

Get the Word Out About Your Startup

If you want your startup to succeed, you must start by letting people know it exists. Before you begin marketing specific products, consider creating awareness among relevant individuals to ensure that the word about the startup gets out. This includes doing the following:

1. Word of Mouth

Word-of-mouth advertising is still one of the most powerful types of advertising today. People believe in others, especially those they know and respect. Your businesses may gain from word-of-mouth marketing by using online and offline social networks. Also, friends and family could be able to help you spread the word about your product or service. 

You should give everyone you meet a sales pitch and encourage them to tell at least one other person about you. You should also actively advertise yourself through email to all of your contacts; you never know who could be interested in your story. 

2. Use of Partnerships to Build Confidence and Credibility

All startups face one problem – a lack of recognition for their brand. Customers may or may not be willing to put their faith in a new firm. To overcome this initial hesitancy, you should consider engaging with a well-known, trustworthy brand in marketing or an event. Consider hiring well-known, reliable companies, brands, or events to boost your marketing. Perhaps approach other entrepreneurs with an idea or a desire to work on a relevant project together. You’re already a member of the startup community. You may be surprised how many people are eager to help.

3. Engage in Charity Work

Seek ways to engage in fundraising events or conduct volunteer work for your chosen charity. You may not get rewarded in cash, but you will benefit from free exposure and positive karma in the long run. This charity could include doing free website work, assisting with a fundraising drive, or sponsoring a local event. Startups may benefit from this by increasing your reputation and brand exposure, not to mention the satisfaction of knowing you did something to aid someone else.

4. Host Events

People like free knowledge and the ability to get it from the comfort of their homes. Consider holding webinars, Twitter discussions, or Google+ hangouts. If you’re willing to spend some money, you might consider having a conference by hiring a space, providing meals, and engaging in a conventional promotion. As a workshop facilitator, you’ll collaborate with local organisations and gain useful contacts.

5. Create a Pre-Launch Landing Page

Make sure that your company is not one of those that are hesitant to get out there and start marketing in advance, even before they have something to sell. If you want to market your concept and gather leads for your beta version, you might consider employing pre-launch landing pages. Interestingly, building such sites may be completely free, and take just a few minutes of your time. This may greatly benefit your business in the long run.

6. Invest in Content Marketing

The web revolves around content. Interestingly, content marketing is free, primarily if you compose it yourself. If you’re not a brilliant writer or don’t have the time, consider paying a professional writer to assist you.

Remember, putting information on your company’s website is just a small part of content marketing. There are other types of content marketing, too. Static online material, blog content, white papers, case studies, newsletters, and so on are some examples.

7. Pick Only Relevant Marketing Strategies

When done correctly, marketing may significantly enhance your business’s bottom line. It may be challenging to understand all of the complexities of sales or marketing. As an entrepreneur, you must always be prepared for anything your business demands. However, it would be best to choose a practical, relevant, and result-oriented marketing strategy.

8. Utilise Search Engine Optimization

SEO (search engine optimization) has seen a drop in returns in recent years, but the concept of enhancing metadata and searchability remains important. Concentrate on your products and company as a whole, and research the keywords that could lead someone to you. Google queries heavily rely on solid keywords, correct site names, and many other factors that “optimise” your site’s profile.

9. Use social media

Social media marketing isn’t new, but it’s still a low-cost option for new firms. Using social media will allow you to place great content on some of the most popular traffic channels on the Internet, giving it both exposure and the potential to go viral.

10. Consider Reputation Marketing

Reputation marketing is based on amassing a body of positive consumer feedback and opinions. The challenge here is a lack of control, but the payout can be massive. Remember, it may take time to build a reputation for consistent quality and client service. If you always strive to provide the best for your customers, the positive reviews are sure to come. 


Even the most experienced sailors may find it challenging to navigate the waves of the startup sea. However, time-tested marketing and promotion methods should provide you with a compass. Consider taking part in the new digital world of content and social startup marketing, as well as embracing your unique image.

“The opinions expressed by BizWitty Contributors are their own, not those of BizCover and should not be relied upon in place of appropriate professional advice. Please read our full disclaimer."

About the author

Taylor McKnight

Taylor McKnight is an author for Franchise Direct.