Progressive Web Apps (PWA) are increasing in popularity since it is a highly flexible solution that is fit for any type of industry. It is a fairly new technology that is being rapidly adopted by all types of businesses small & big; especially since it is expected to be highly beneficial for all.
There are three main types of mobile apps: native, hybrid and PWAs. Native apps are those created for a specific platform like Android or iOS. Hybrid apps provide the best of both worlds.
On the other hand, progressive web apps use technologies like HTML5, CSS or JavaScript, and are not standalone apps. These are designed as responsive websites specially built for mobile devices. Native Apps tend to perform the best and ensure full access to all the features of the device. However, PWAs are ideal for businesses that require a mobile presence and do not have a large budget. This article provides more information on developing PWAs for your eCommerce business
What are Progressive Web Apps?
Progressive Web Apps essentially involve developing a website that has the look and feel of a mobile application. Almost every business is likely to have a website but with the rise in the use of smartphones, it is essential to also offer mobile users a more convenient method of accessing their business. A PWA is a cost-effective method of approaching this. A PWA is secure, doesn’t require installation, is responsive, works on all devices, and can take advantage of the features of your device. It is also reliable, fast, and can be accessed offline.
How Can Businesses Benefit from PWAs?
It is crucial for businesses to provide their customers with a mobile app to remain competitive and grow. This is especially true for eCommerce businesses. Many shoppers prefer using their mobile devices to shop while on the go and at any time of the day.
The way people shop is evolving. Stores can benefit from higher conversion rates and better revenue by opting for a mobile presence. Developing a PWA for your eCommerce website is a good way to beat the competition. Here is how a PWA can benefit a business:
Advantages of PWA for Your eCommerce Business
- PWAs have a responsive design and can work on any type of mobile device, irrespective of the OS.
- Companies can offer more personalised content to ensure a better experience.
- Like apps, PWAs allow for push notifications for special offers and deals.
- Business owners and customers alike can save on the additional cost of downloading an app from the Apple store and Google Play.
- They can be developed faster than an app, ensuring a quick launch time.
Did you know the average time spent online in Australia is 6.8 hours a day? With over two-thirds of Australians taking advantage of online shopping these days, make sure your small business isn’t left behind.
PWA is the ideal solution for a small business, whether you exclusively sell online or have a storefront.
It is simpler than you might imagine to convert your eCommerce store to a PWA or to develop a PWA, although it will usually require the knowledge of an IT expert. Some of the popular tools one can use to do this include Magento PWA Studio, BigCommerce, DEITY Falcon, Gatsby, Vue Storefront.
Popular Businesses Using PWA
Many firms have opted to develop PWA for their business. Some of them are listed here:
- BMW witnessed a 50% rise in mobile users after releasing their PWA
- MakeMyTrip was able to lower the bounce rate by 20% and increase user sessions by 160%.
- Uber PWA was specially designed to target people with network issues, which was a profitable move.
It is evident that the benefits of PWA have been recognised by some of the largest companies. Take advantage of this technological development for your business!
Tips on Finding a Professional Mobile App Development Company
Several IT firms offer progressive web application development service in Australia. Select one that offers custom PWA development service as well as highly skilled developers and rave reviews from previous clients. Contact a reliable software development firm to begin your small business’ progressive web app journey today!
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