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How to Start a Painting Business in Australia: Tips for Success

Written by Eddie Lee

Are you thinking of starting your own painting business in Australia? If so, you’re in luck! Painting businesses are a great way to make a living, and with the right tips, you can be successful.

In this blog post, we’ll discuss some of the things you need to do to get your business off the ground. We’ll also give you some advice on how to market your business and attract customers. So if you’re ready to start painting, keep reading!

Determine your painting business niche

One of the most important things you need to do when starting a painting business is to determine your niche. What type of paint do you want to specialise in? There are many different types of painting, from interior and exterior house painting to more artistic types, so it’s important to choose one that you’re passionate about.

But what if you’re not sure what type of painting you want to specialise in?

In this case, it may be helpful to take some time to research the different types of painting businesses in your local area. This will give you a better idea of what’s available and help you narrow down your options. It’s also important to choose a niche that has growth potential. Once you’ve determined your niche, it’s time to start planning your business.

Write a business plan

No matter what type of business you’re starting, it’s important to have a business plan.

This document will outline your business goals, strategies, and how you plan to achieve them. If you’re not sure where to start, there are plenty of resources available to help you write a business plan. The Australian government has a helpful guide that can walk you through the process.

Register your business

The first step in starting any business is to register it with the Australian Securities and Investments Commission (ASIC). This will give you a unique Australian Company Number (ACN), which you’ll need to open a bank account and apply for business licences and permits. You can register your business online through the ASIC website.

Marketing your painting business

There are many different ways to market a painting business. Some of the most effective methods include creating a website, starting a blog, and using social media. Creating marketing materials such as business cards and flyers is also important. You can distribute these materials to local businesses and at community events. 

One of the best ways to market your business is to offer discounts or coupons. This will help you attract new customers and build loyalty among your existing clientele.

Tips for success

Now that you know how to start a painting business in Australia, here are some tips for making your business successful:

Offer a warranty or guarantee on your work.

When starting a painting business, it’s important to offer a warranty or guarantee on your work. This will help you build trust with your customers and set yourself apart from the competition. It also shows that you’re confident in your abilities and that you stand behind your work.

Get involved in your local community.

Attend business events and sponsor local teams or charities. This will help you build relationships with potential customers and generate positive word-of-mouth marketing for your business. It’s also a great way to give back to the community that supports your business. 

Invest in quality painting supplies.

This may seem like an obvious tip but investing in high-quality painting supplies is important. Not only will this help you produce better-quality work, but it will also save you money in the long run. Cheap painting supplies will often need to be replaced more frequently, which can end up costing you more money in the long run. 

Keep your business organised.

 Running a painting business can be chaotic, so it’s important to keep things organised. Invest in a good filing system and make sure all of your documents are up to date. This will help you stay on top of your finances and avoid any costly mistakes. 

Hire reliable employees.

If you plan on expanding your business, it’s important to hire reliable employees. Take the time to screen potential employees and only hire those with whom you feel confident. This will help you avoid any headaches down the road and ensure that your business is running smoothly.

Keep your equipment well-maintained.

It’s important to keep your painting equipment well-maintained if you want to ensure that your business is successful. This means regularly cleaning and servicing your tools and making sure that they are in good working order.  It’s also important to store your equipment properly when it’s not in use. This will help prevent damage and ensure that it’s always ready to use when you need it.

Stay up to date on the latest trends. 

If you want your painting business to be successful, it’s important to stay up to date on the latest trends. This means keeping tabs on what’s popular in the painting world and adapting your services to meet your customers’ needs.

One of the best ways to stay up to date on the latest trends is to attend industry events and trade shows. This will allow you to see what’s new in the world of painting and learn about the latest products and techniques.

It’s also important to read industry publications and follow relevant blogs. This will help you stay up to date on the latest trends without having to leave your office. 


If you’re serious about making your painting business successful, you need to be willing to invest in it. This means setting aside time and money for marketing, advertising, and other expenses to help you grow your business.

It’s also important to invest in your education. This means taking classes, attending workshops, and reading books about the painting industry. The more you know, the better equipped you’ll be to run a successful business.

Keep these tips in mind and you’ll be on your way to starting a successful painting business in Australia.

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About the author

Eddie Lee

Eddie Lee works for Topnotch SEO based in New Zealand.