Office Administration Productivity

Office Design: How to Showcase Your Business’s Identity

Lucas Bergman
Written by Lucas Bergman

Decorating your office can sometimes be quite challenging and stressful. You want the interior to be functional and visually appealing, but you also want it to represent what your business is about. In other words, there are many different things to keep in mind. So, to help you showcase your business’s identity, here are a few suggestions you should consider.

Add visual reminders

If you want your employees to be happy at work, you need to remind them why they are there and why their job is important. One way to do this is by using your business’s decor to emphasise your mission statement. For example, you can paint your mission statement on the wall above the reception desk, or you can add a couple of wall coverings and portraits of your employees with some motivational quotes throughout the office. It’s an effective way to boost your employee morale and show what your business is all about.

Introduce some art

You can use artwork to improve the sense of identity as well. It would definitely make your office look more interesting. Just don’t overdo it; you want it to look thoughtful and eye-catching, not kitsch or cluttered. It could also be a good idea to support your local artists and decorate the office with their paintings. It would add another layer to your business’s identity, and it could help you send your message across to a wider audience.

Integrate your brand colours

When choosing a colour scheme or a theme for your office space, use the opportunity to incorporate your brand colours into the space. It would make it look much more professional, and it would give your office personality. Plus, if you choose the right colours, it could positively impact your employees’ productivity as well. Moreover, if your brand colours happen to be a bit too bright or too dark for an office, consider incorporating them into smaller decorative accessories. For instance, you can get a unique rug that would not overwhelm the space no matter which colours you choose.

Use unique furniture

There are many different furniture options out there, so there really is no reason to choose something dull and typical. Look for something that speaks to you and reminds you of your brand, and don’t be afraid of picking something a bit more abstract. Even something as simple as a quirky trash can can do wonders for the overall appearance of your office; after all, you need trash cans around your office, so why not make them enjoyable to look at?

Comfort comes first

Visual appeal matters, but you should never sacrifice comfort for the sake of appearances. In other words, you want your office furniture to not just look good but be comfortable as well. Moreover, buying ergonomic office chairs, functional desks, and comfortable armchairs says a lot about your business as well; it shows that you truly care about the wellbeing of your employees, and that can do a lot for your business’s success.

Let employees personalise their spaces

Another way to show how much you really care about your employees is to let them personalise their workstations. It would allow them to stay motivated throughout the day by being able to look at different details that inspire them, whether it is a photo of their family or a coffee mug with their favourite quote printed on it.

Consider the biophilic style

The biophilic style is a fairly new trend that focuses on nature. In this day and age, when preserving nature is more important than ever before, this style could really boost your business’s reputation. It would also help you create a more calming work environment, which is another reason to consider it. So, if you like this idea, introduce plenty of plants around your office, use colours that are symbolic of nature, install an aquarium to give your employees something calming they can rest their eyes on, and use nature-inspired patterns throughout the décor. This is an especially good idea if your office is located in the city centre, far from any nature, since it could help your employees feel less stressed out and more energetic.

Designing your office is about much more than visual appeal – it’s supposed to represent your business’s values, which is why you need to keep in mind both the details and the bigger picture. So, consider some of the above-mentioned suggestions, think about the kind of message you want to send, and your office is guaranteed to be the perfect representation of your business’s identity.

“The opinions expressed by BizWitty Contributors are their own, not those of BizCover and should not be relied upon in place of appropriate professional advice. Please read our full disclaimer."

About the author

Lucas Bergman

Lucas Bergman

Lucas is a real estate agent and renewable energy consultant with many hobbies and passions, but above all, he enjoys the most spending time with his wife – Mara. He also likes Lord of the Rings. He, actually, very much likes Lord of the Rings. He is a regular contributor at smoothdecorator.com.

Leave a Comment