If you are building a brand or a business, content marketing is an important thing to work on. It can be useful in so many ways, such as educating your target audience and building trust.
Whether it’s through a blog post, podcast, or a video, content marketing is something you should put to good use. How are you going to bring awareness to your brand or business?
In this article, we’ll discuss some key content marketing strategies. Let’s get started.
Focus On Different Content Pillars
In this guide, we’ll be showing you different content pillar examples for social media. A content pillar is a subset of topics or themes which form the basis of your media strategy. Having a plan is always better than going in unprepared.
Some of the things you need to think about are:
- What kind of content will you create?
- Who is the content for?
- Where will this be published and promoted?
It is important to establish your target audience and decide which platforms will be best to leverage. For example, if your brand is aimed at younger people, TikTok may be the way to go.
It is also necessary to consider what sort of content your small business will post. You may like to create a schedule with different content pillars for each day of the week. On Mondays, you might like to post inspirational quotes, on Tuesdays a positive customer review and so on. This ensures your posts are diverse and can capture a range of interests.
Don’t forget to track your performance. If the numbers are not ideal, adjust your content approach until you hit your stride and see consistent results. It’s all about trial and error.
Choosing the Best Channel
Before choosing your content channel of choice, consider your strengths and weaknesses.
Are you a good writer but camera shy? You could consider writing blogs and do little to no videos.
Do you have a voice made for podcasts? You can take advantage of audio content instead.
Either way, ensure your content production strategy capitalises on your strengths.
You may want to consider hiring an external writer or social media manager to assist in your content creation, especially if you have recently opened your small business. Their insights should help you get set up and build your confidence.
Repurpose Your Content
Another top tip is to repurpose content. Your content can be quite useful even after its original publishing.
For example, if you write a blog post on a certain topic, you can expand upon this issue in a podcast.
Repurposing is a great way to direct someone to your original content piece, as well as recycle material. There’s no harm in repeating a message to your audience, so long as it is relevant!
Creation is one thing, but promotion is another
Yes, creating your original content is important. However, you have to have eyeballs or ears on that content in order to convert leads to sales. And that won’t happen unless you promote it.
Where do you need to promote it, you ask? That will depend on your audience.
If you are reaching out to adults, Facebook is likely a good option. If your audience is business owners, LinkedIn might be your best bet.
Promoting your content in the right places will encourage the right kind of people to consume it, and thus lead to more conversions. Like always, make sure the content is relevant and engaging.
Another good idea for small business owners is establishing an email list. Once your customers sign up, you can email them regularly with updates on your business and all your new content pieces. You could also include incentives to purchase your goods or services within your email campaign, such as discount codes.
Final Thoughts
If you have just opened a small business and are planning on creating a content marketing strategy, figuring out your target audience and using multiple platforms is key.
Don’t be afraid to seek advice from experts when needed, or try something outside the box. If you consistently engage your audience by hitting all your content pillars and promoting across numerous channels, the capacity for growth is unlimited!
“The opinions expressed by BizWitty Contributors are their own, not those of BizCover and should not be relied upon in place of appropriate professional advice. Please read our full disclaimer."
