How SEO Can Help Grow Your Online Business in Australia

Written by Sam Singh

Do you spend a lot of time thinking about the nitty-gritty of an online business? Do you feel that SEO could be better used to help you reach your business goals? 

You may relate to both of these questions. But, at the same time, you may also get tired of going through lots of promising blogs and consulting with SEO experts who claim they can help skyrocket your online business in no time.  

Well, this is not another blog underlying the benefits of SEO for businesses. It is a complete actionable step-by-step guide on how you can leverage SEO to build a successful online business in the year 2022.  

Starting an online business in Australia is itself a big decision and on top of it all, understanding the basics of SEO to make it work for your business idea requires great knowledge. Let us first dive deep into the importance of SEO for an online business.  

Why Does a Business Need SEO? 

Google is home to many online businesses, and whenever anyone searches a query, all the relatable results pop up on the screen. These results are either a website itself or an inside page like a blog or services page. Irrespective of what web page Google shows; the ones that are well-optimised by SEO (Search Engine Optimisation) make it onto the first Google result page. This allows businesses to reach a wider audience.

Main Reasons Why SEO is Important for Businesses in Australia

  • Google is a highly trustworthy search engine in Australia; Australians trust the results, resulting in higher conversion rates.    
  • According to a survey, investment of $1 in SEO means a return of $22 to business revenue. 
  • SEO is beneficial in the long run too; once your website is ranked on Google, you will consistently receive traffic that can be nurtured through email marketing and drive your sales.  

Undoubtedly, the benefits of SEO in building a successful business presence online are countless. But, as said rightly by many experts – SEO must be followed by an actionable strategy and timely efforts. 

Therefore, it is of utmost importance that businesses follow a well-researched and local SEO strategy to rank their website on Google. It goes without saying that content is the most valuable asset of any SEO strategy. Be it optimising web pages or getting on the local search queries – it’s all depending on how well your content has been weaved and delivered online.  

Now, you must be thinking how to chart an actionable SEO strategy for your business. Here are our tried & tested 4 step strategy that has already helped so many Australian businesses grow their business online. Even Printyo has grown their personalised gift business with the below SEO strategies.  

4 Step SEO Strategy to Help Your Business Grow Online  

Here are 4 actionable steps you can take to promote your small business.

STEP 1 – Invest in Your Website  

One of the most crucial components of nurturing your business with SEO is to have a website in the first place. While the benefits of having a website for your business are countless, having an optimised website is the fuel behind skyrocketing revenue. If you are planning to start a new business, then building a brand is your first key to success. And, having a well-optimised website is what makes it possible.  

Here’s a quick SEO-friendly website checklist! 

  • Select a concise and user-friendly domain 
  • Finalise your website structure and chart development plan 
  • Research your main keywords and competitors effectively 
  • Focus on both On-Page and Off-Page techniques
  • Track your analytics to see which strategies are working

STEP 2 – Publish Valuable and Helpful Content  

The first and foremost pillar of a successful SEO strategy is to constantly feed your target audience with educational and valuable content. Nowadays, SEO content is not limited to blogs or YouTube videos. It has widened vastly to long-form case studies, social media-specific posts such as carousels, reels, IGTV Videos and Infographics. The right blend of all these content forms is what creates an effective and highly engaging content strategy that further helps businesses optimise their website.  

STEP 3 – Build Quality Links  

The next step of an ideal SEO strategy for businesses is to decide on content delivering methodology. Anyone can build a number of links, but nothing will be effective t until the links are of high quality. One simple approach to ensure high-quality links is to prioritise quality over quantity! Even Google accepts that the quantity of backlinks is less important. What matters the most is how much value any particular web page or content will add to the user and accordingly it will appear higher in the search results on Google.  

80% of SEO is all about charting the market-worthy content strategy and building quality links to deliver that content to its rightful audience.  

STEP 4 – Promote Your Website on Other Platforms 

As said earlier, any SEO strategy needs to be balanced in a way that it equally supports brand awareness as well as brand ranking on Google. And, one of the best ways to enhance brand awareness and visibility online is by reaching out to other websites and collaborating. Some ways to promote your website on other platforms to increase brand searches are: 

  • Social Media Optimisation  
  • Influencer Marketing 
  • Blog Collaborations. 

Final Verdict 

If you are ready to enter into the business ecosystem of Australia, then you must be aware that SEO is the backbone of any Digital Marketing Strategy. Crafting an effective and Google-worthy SEO strategy for your online business will help you succeed in your entrepreneurial journey. If you are planning to strengthen your online business presence in Australia, then getting in touch with a reliable SEO agency should be your priority.

“The opinions expressed by BizWitty Contributors are their own, not those of BizCover and should not be relied upon in place of appropriate professional advice. Please read our full disclaimer."

About the author

Sam Singh

With a background in science, Sam's expertise lies in managing technical aspects of business such as web development, printing and business automation. He also spearheads initiatives to explore new ventures and business ideas.