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For a while now, Google has been making some big announcements revolving around the mobile world. It was in 2013 when the first enhanced campaigns were announced, preventing the old practice of creating mobile and desktop campaigns separately.
Right now, things have changed a bit more and Google seems to have noticed mobile platforms even more. SERP is currently hanging in ways that might favour mobile experience first, while paid ads being adapted to mobile too.
Google just announced some interesting and new changes to the field of AdWords, which are about to roll out within few months’ time, which include:
1. Adding new local search ads on Google Maps:
Maps are now an integral part of the search network, so the chances are high that more ads will appear on the maps. These advertisements will appear within maps and also across Google.com.
In these new ads, offers and brand logos will appear directly on the surface of the map and not alongside it and you may also see a “Best Buy” logo on top of the map. Once you click on it, you will be redirected to a mobile local inventory format of the ad. With maps having over billion users, Google ensures more of a focus on Google Maps these days.
2. Expand text ads with more characters and double headlines:
Intending to create a more unified experience across various devices, Google eliminated the method of right side advertisement from desktop SERP in the month of February. These text ads are going to undergo some changes, with the new text ads to have even bigger headlines. So, advertisers will have two 30 character headlines instead of a single 25 character one.
Furthermore, adding an ad extension or even call extension to text ads will increase the CTR by around 12%. Apart from increased clicks, longer headlines will be useful for advertisers, resulting in better qualified traffic.
3. Out stream video ads:
A few months back, AdWords announced it was adding Google TrueView, but that wasn’t the end of the story. On April 12th 2018 Google announced a new feature form of video format, named as Out Stream Video Ads. Thanks to this new format, advertisements can extend their video ad’s reach beyond YouTube. Out Stream is solely designed for mobile targeting, allowing for advertisers to reach to users anywhere the video can be easily displayed, including mobile applications.
4. Responsive based display advertisements:
Now, is the time for responsive display ads and soon you will only have to present Google with a headline, URL, image and description. In return, Google will create some responsive based ad displays for you.
It won’t be tough to run ads, which can adapt to the website’s current content and apps in GDN within this platform which comprises of native ad inventory. Google is about to eliminate this hassle with the help of responsive display ads. It helps in figuring out the perfect format for the ad, depending on the area it has been served on. You can expect this change to hit the market next year.
5. Changes to the device bidding procedure:
Right now, advertisers will set a basic desktop bid and after that can set mobile bids as multiplier on basic one. It was part of Enhanced Campaigns and it is all about being decoupled in the near future. You can enjoy the ability to set the desktop bids, mobile bids and tablet ones independently or can try making them dependent on one another. It provides a bit more flexibility to advertisers and enforces mobile frits view.
Make the most of these updates and your Google Adwords account today!
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