Marketing & Sales

5 Most Powerful Promotional Tools for Small Budget Businesses

Written by Cowan Satler

Marketing is the backbone of any business and any one in business will tell you, the simple rule of If you don’t market, you don’t survive. That’s why figuring out the right marketing channels along with defined marketing goals are some of the key points to a businesses ultimate success.

If you are running a small business, you might be wondering how can you attain marketing benefits with a low marketing budget starting with an interesting study which states that 66% of the receivers of the promotional products can recall the brand name at a faster rate. Now I will ask you a question:

Have you ever thought that a small promotional product could benefit to uplift your small business? In this article I will answer some of the common questions small business owners have when they are considering to use promotional marketing materials as part of their marketing strategy.

Button badges are for kids. Can they really be used for pocket-friendly marketing?

A button badge is a badge which can be fastened onto your garments or bags using a pin or a clutch. A button badge can be used to print your logo or event information and can be easily distributed among your employees or people attending your event. Just imagine the exposure that your brand will get as studies state that people tend to remember the logo more than a brand name. These can be efficiently used for marketing and publicity purposes and and as a token of appreciation to your customers on special occasions.

Moreover, the companies do save a lot on their marketing expenses by using button badges as they are inexpensive.

Lanyards are only for attaching the identity cards. Are they really a low-cost marketing tool?

There are many good reasons why companies utilise lanyards for marketing and advertising, mainly because they help promote not only the company name, but also the brands that the company has, the company’s mission statement, and even the company logo and mascot. These lanyards can be easily customised for such purposes.

It is an affordable marketing tool that can be used at trade shows, events, and even with the access cards and identity cards. Its brand exposure is long lasting compared to some of the expensive traditional marketing methods such as TV advertisements.

Should I consider using wristbands to help promote my brand too?

If you are attending events or conferences, small business owners with a limited budget should consider using wristbands as a promotional tool. Not only are wristbands the best way to secure your event with a comfortable tool, but they’re also the latest trend – colourful and collectable. There are wristbands which look and feel like paper but are extremely durable and tamper-proof. Businesses who have used wristbands state that they are a long-lasting form for creating brand awareness.

Are promotional pens still the way to go?

Have you ever visited an event where they give you a pen with a business name included on the design? Well, that is it. Now you are using that pen and the brand name printed on it creates a lasting reminder of that brand in your mind. Pens can be customised with your company’s logo and contact details such as a website URL or phone number. So every time you give them to a current or potential customer, you gain money-spinning and valuable advertising exposure.

According to the Advertising Specialty Institute (ASI), good quality writing equipment such as pens generate around 2,805 impressions per product. Isn’t it a value for money marketing tool?

How can we use reusable name badges in the most effective way of marketing?

When it comes to reusable name badges, the personalised text can be changed so that the badges can be reused. They are ideal for events or for an environment where you would like the control of being able to print your own badges and reuse them whenever possible.

Yes, you read it right! It is a promotional tool which can be used many times with just a one-time investment.

When you are in the process of building a business, the first thing you want to secure is a customer base. Once you’ve achieved your product goals, your growth is simply a matter of smart marketing and a good customer base.

Understanding the objective of your business goals and knowing what strategies would benefit your business help when it comes to selecting the right types of promotional marketing materials to help boost your business. For instance if you run a small food store, a product like customised pen with a logo of your store won’t work as much as giveaways like personalised drinkwares will! Happy promoting!

“The opinions expressed by BizWitty Contributors are their own, not those of BizCover and should not be relied upon in place of appropriate professional advice. Please read our full disclaimer."

About the author

Cowan Satler

Cowan Satler is a seasoned blog writer whose major topic of interest focuses on helping small business owners uplift their business with a restricted budget.