Marketing & Sales

10 Marketing Strategies to Grow Your Business Online

Sanket Shah
Written by Sanket Shah

Every business comes with a unique proposition and offerings. While all ideas are valuable, you may be surprised to learn that only a fraction of businesses manage to make a profit. Therefore, marketing one’s products or services in the best possible way helps brands inch closer to success. 

While this seems like a simple solution, the scope of marketing is diverse. A brand that is focused on growth needs a plan to ensure maximum impact on the audience. Here are ten strategies that will help you grow your business. 

SMS Marketing 

Setting up an SMS marketing campaign is a simple task. Unlike emails, 90% of text recipients read their messages, giving brands enhanced visibility. Roughly, 0.01 cents are spent per SMS. This makes it a viable option for businesses on a tight marketing budget. For your SMS marketing campaign, you can announce flash sales, multi-day challenges, or other campaigns. A thoughtful SMS marketing plan will build product awareness and drive sales. 


Google contributes 35% of the total traffic of online businesses. Hence, brands need to improve their search rankings. Optimising your content for search engines is cheaper than acquiring customers through paid advertising and gives a good ROI. 

Start by identifying keywords that are relevant to your content and adding them to the web content. You can use tools like online video editors to convert textual content into videos. When such videos are used in your landing pages or blogs, it improves the digital visibility of the page. 

Google Ads 

Google Ads helps you find customers on both Google and YouTube. This is a versatile marketing platform and offers you services for as low as $5. While it may take effort to set up Google Ads, the results are worth it. 

The platform is rich in analytics and lets you target your ads to specific audiences based on their digital behavior. Moreover, you pay only when a viewer clicks on the ad, thus making it a viable option for small businesses. 

Email marketing 

With email marketing, you can send out communications to your current and potential customers. It is highly cost-effective and gives you complete control over content creation and distribution. Studies show that email marketing initiatives give brands a return of $42 for every dollar spent. 

These days it is possible to set up automated email marketing campaigns. Other than promotional emails, you can send trigger emails to prompt recipients to make a purchase. For example, when you send a cart abandonment email to a customer who leaves behind a product, they will be tempted to reconsider their decision. 

Influencer Marketing 

Influencer marketing can be an effective digital marketing strategy. In this technique, you identify content creators whose values align with that of your brand. You then reach out to such people with a request for a collaboration. 

Influencer marketing is popular across platforms like Instagram, YouTube and TikTok. You can use the instagram video creator to improve the visual appeal of your collaboration videos. For the best marketing results, try to cross-promote your collaborative content on multiple platforms. 

Affiliate Marketing 

In affiliate marketing, you will be paying another individual or brand to get you leads and sales. The commissions that you pay will serve as encouragement, prompting them to refer to your products in blogs, or on social media platforms. When an individual makes a purchase from you using the affiliate’s unique link, they are paid a commission. This is a win-win situation for both parties and is one of the most used digital marketing tactics of modern times. 

Video Marketing 

Video is the preferred form of digital content and dominates one-third of the internet traffic. 

There are different types of video content that brands include in their marketing strategies. While 72% of brands create explainer videos, 48% invest in slideshow presentation videos. Sales videos and video ads are also popular. 

To make the most of your video marketing campaign, spend time creating a buyer persona. This will help you decide on the type of content that will appeal to them. You can then use a video editing tool to bring your videos to life. 


More than 90 million people listen to podcasts every month, and the numbers are increasing by the day. Therefore, starting your own podcast or joining someone else’s as a guest is a great way to market one’s business. Depending on the product that you are trying to promote, you can share your brand’s journey, insights from your industry experience or talk about any other relevant information. 

Referral Programs 

Word-of-mouth marketing is one of the oldest and most efficient ways of achieving brand visibility. Consumers tend to rely on their peers for trusted information about a brand or product. As a brand, you can offer exclusive referral discounts and offers. By incentivising customers into becoming ambassadors of your brand, you will be paving your digital success story. 

Social Media Marketing 

Social media is a versatile platform and allows brands to explore organic and paid advertising options. Here, you need to plan your content depending on your marketing goals and customer demographics. For example, TikTok videos and Instagram live content is suitable for a brand that sells lifestyle products for teenagers. However, a brand that caters to a more mature audience would benefit from Twitter or LinkedIn posts. 


Marketing is an ever-evolving field, and you need to keep up with the latest trends if you wish to grow your business. Choose the most appropriate tactic from the list above, and set out on your growth journey! 

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About the author

Sanket Shah

Sanket Shah

Sanket Shah is the Founder and CEO at InVideo who initiated this startup with the view of encouraging the creation and use of videos in all sectors of business as well as private lives. Sanket’s dedication has led InVideo to serve millions of users from 190 countries across the world.