Back to Business: 5 Effective Ways to Drive Customers Through Your Door After Reopening 

After months of tight regulations and lockdowns, small businesses are receiving some reprieve as restrictions begin to ease. Now is the time to get your business back in the game. We share 5 effective ways to drive customers through your door to get those registers ringing! 

1. Get socially active 

Social media is a powerful tool for letting people know you’re back open for business. Using a combination of different platforms creates more opportunities to connect with new and existing customers. Make the most of your social media channels by: 

2. Contact your customers 

Re-engaging with your customers via email or SMS is an easy win. Getting in touch with those you have done business with reminds them of your brand from a simple message and can help spark a renewed relationship. 

If the budget permits, why not run a special offer to entice your customers through the door? In-store discounts and offers can help generate foot traffic when you need it the most. 

3. Rewrite the plan 

Like many small businesses, chances are you started 2020 with a grand plan, then the unforeseeable happened. The good news is it’s not all doom and gloom. It’s an opportunity to reflect, shift the goalposts and think creatively. 

Things you can do to replan and drive traffic: 

4. Get noticed online 

Creating an online presence takes time and effort, from setting up your website to creating and monitoring social media accounts. These are the first steps to getting your brand out there but there are a few extra steps you can take to make sure your potential customers know you exist. 

Check things like: 

5. Play it safe 

As much as you want to drive your customers to your business, safety comes first. Different guidelines will be in place for different industries, so always check government websites for up to date and relevant information. 

Reassure and communicate to your customers the measures in place and what you need from them. For example, place appropriate signage on how many people are allowed in your premises at one time, have hand sanitiser stations set up and any other steps you may be required to ensure a safe environment. 

Are you reopening? 

If you are a small business looking to reopen your doors, drop us a line. BizCover is a community for small businesses and we would love to hear about your experience, best practices and any tips you would like to share to help other small businesses in the same boat. Leave your details in the comments below.

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