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Don’t know your SEO from your CTR? Fear not, we’re here to cut through the all marketing lingo by sharing our top five easy marketing tips to help boost your tradie business. With a bit of planning and understanding of the basics, you can grow your customer database in no time.
Starting with a simple listing that lets customers know you exist!
If you haven’t already got a Google My Business listing, now is the time to jump to it. It is one of the most popular ways for people to discover your business online, especially when people are searching for a specific type of trade in their local area.
Not only does the listing include contact details for customers to get in touch, it also connects to a review feature, which is a great platform to share your customers’ experiences. An easy way to build trust in your business.
Find out more about how you set up your Google My Business listing for free and how it can help grow your business.
There are many social media platforms out there, with Facebook, Instagram, Twitter and LinkedIn being some of the most popular ones. The good thing is you don’t need to use them all. Take the time to become familiar with their features and then only use the ones best suited to your business.
Regardless of which platforms you decide to go with, social media is an opportunity to connect with potential and existing customers, chat with them, share examples of your work and get the word out there.
One sure way to get noticed is by investing in professional signage and logo graphics. Having a strong brand image helps you get noticed, especially with attention-grabbing paintwork on your work vehicle. You want to create a brand that people remember and makes you stand out from the crowd.
It’s also essential to keep your branding consistent. If you have a logo, make sure you use it on your website, social media accounts and business cards. Anything that is associated with your business should carry your logo. You want your customers to recognise your business anywhere they go.
Keeping in touch with your customers via email marketing is an effective way to connect and keep your business top of mind. These are customers who have likely done business with you and trust you to get the job done. Staying in touch not only assists with creating repeat business but it can generate new leads too.
Not sure what to put in your emails? Keep them relevant, include helpful tips, any offers or specials you may have going. Always include links to your social media accounts to keep building your network.
Word of mouth is such a powerful tool and can even make or break some businesses. Creating a referral program for your customers is an innovative way to drive new business through the door, and best of all, the program doesn’t need to be complicated.
Start with inviting your happy customers to join the program and encouraging them to refer your business to their family and friends. Once you get leads from their referrals, reward them for suggesting your business with a discount, a voucher or other incentives that work for your business. Win-win.
Are you a tradie with a hot marketing tip you’d like to share? Drop us a line in the comments below with your details.